Home >

Big Waves Of Sexy Trend In Underwear Industry (2)

2010/7/9 11:57:00 56

The Rome century has made a systematic and long-term plan for breaking through the channels. The existing channels are mainly composed of large circulation and combined stores. Relatively speaking, this channel is relatively simple, so the subsidiary channels can not be made into the mainstream channel in a short time.

The Rome century has made an effective attempt on the new channel mode. In the future, it will break through the singleness of the channel and realize the development mode of multiple channel combinations, including the shopping mall, supermarket counters, online shopping, brand discount stores and store outlets.

seek

channel

Upgrading is the problem that many quality underwear companies are thinking about.

Channel upgrading requires not only investment, but also a set of feasible implementation plans.

Therefore, the Rome century will highlight the advantages of enterprises through the integration of resources, and combine the resources of the market to innovate the marketing mode, and provide a more advantageous service for the market through multi-channel operation mode.

Implementation of multi category development strategy for Z8 underwear

As one of the leading brands of quality underwear market, Z8 underwear brand has been changing the market and changing the market to win the wide market recognition.

After formulating the market development strategy, Z8 ranked 2010 as the year of brand development.

Taking R & D and marketing as a powerful weapon to open up the market, we should further enhance the competitiveness of enterprises by enhancing brand image as a breakthrough.

brand

product

The channel is the three carriages of market strategy.

While establishing brand image and developing product innovation, Z8 is also seeking to pform channels and diversify innovation and channels to enhance the profitability of terminals.

Z8, as the brand of high-quality underwear brand, has been introduced into the market since its introduction to the market. It is the main channel to open up the market with underwear monopoly and cotton shops as the breakthrough point. This is because the underwear store's consumer group ability is more suitable. This channel has been meticulous to serve consumers in the market, which is very consistent with the market positioning of Z8 underwear brand. The products are mainly displayed in the entrance of shopping mall and the cashier place, which are convenient for consumers to choose and buy.

This mode plays an important role in the early growth of Z8 underwear.

But with the development of the market, the most important factor that restricts the development of the quality underwear is the channel, because it is a subsidiary channel, which makes it difficult to get up at this stage. In this regard, Z8 is also trying to find ways to break through the restrictions of channels, diversify the channels and categories, and further expand the width and breadth of the channels, so as to achieve a win-win situation in the market.

As for how to expand the channel, Li Zhijian, general manager of Z8 brand, said that the company will set up a professional sales team to develop channels other than underwear with agents, such as big clothes, men's clothing stores, etc., so that consumers who buy underwear besides women's underwear shops can more access to Z8 products. This will break through the restrictions of channels and open up new market space for Z8's underwear.

Li Zhijian believes that the development direction of boutique underwear will develop towards the direction of boutique underwear. Natural channels will also adapt and change. The quality underwear brand will develop horizontally in products, and the product structure will be more abundant, such as adding short sleeve, vest, beach pants and other product categories, and will develop in the direction of single store or shopping mall counters. This is also the only way for the development of boutique underwear brand to boutique underwear, and it is also a new train of thought for Z8 brand operation market.