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Hongkong Dr.Kong (Dr. Jiang) health shoes shop for domestic operations center    No Member

Hongkong Dr.Kong (Dr. Jiang) health shoes shop for domestic operations center Brand
Business Model
Founded
Introduction
       
            Dr.Kong health shoe shop “ there are forty-two stores and a clinic in Hongkong. In 2006 the Hongkong famous brand, the brand of every 40 square single store sales reached HK $about 4000000 in annual sales, and the company's sales in Hongkong last year to HK $150000000, make known to every family in the Hongkong is. The status of the Red Sea the company break shoe industry, shoe sales to create blue ocean strategy: in Hongkong's high streets and back lanes everywhere wearing the brand of children, women, and the elderly.
            07 years after May, the company in the domestic Shanghai, Guangzhou market, even the opening seven stores. The brand in the domestic market to children's category oriented, and this is what their strengths. Since May two 00 seven years early, the brand has in Guangzhou Tianhe City Jusco department store, Guangzhou is good Plaza, Shanghai Nanjing Road, new world department store, Guangzhou China Plaza, Jusco department store, Guangdong Nanhai Plaza, Shanghai Pudong Lujiazui Zhengda department stores have opened a special shop. Shop
Dr. Kong, to own up to “ Check & Fit” check the foot pad with service, thorough popular sentiment, the brand “ buy shoes before prior foot shoes the influence of mass culture, and peer identification. Up to now, 7 years the membership has reached 280000, an annual increase of approximately 30%; 67% more from the old customer sales.
            “ Dr. Kong” uniform shoes choosing many public and private institutions, including the Hongkong post, the fehd, other public bodies and disciplined, Dragonair, Macao airlines, HSBC, first Pacific Davies, etc..
2005 ” Dr. Kong” put in the promotional aspects of resources accounted for about 2.1% of total sales;, quite part is about the extension foot spine health knowledge, make the public attention to the importance of the foot, foot care needs for. ” Dr. Kong” and the establishment of ” foot spine health education group, ” members include orthopaedic division and physical therapists, shoulder public education, pay attention to foot spine health responsibility; in 500 schools, 100 senior centers, Osh, ha, women's center, a small district center, newspapers and magazines etc. the promotion of health foot spinal.
            “ Dr. Kong” efforts to get professional affirmation, obtained USA podiatric Orthopedic Association (Pedorthic Footwear Association) identity, become the member. “ Dr. Kong” the products have been sold to Japan, sales annual growth rate reached 30%. Also has 47 years of history the renowned Holland Footwear Company Piedro cooperation and a, in the British set up shop in shop.
management features, “ Dr. Kong” one idea is to have professional “ Check & Fit” service popularization, advocate “ buy shoes before, prior ” feet, have the person to explain the situation; the feet, teach to choose appropriate health shoes, make guests with comfortable, very healthy.
            “ Dr. Kong” attention and initiative shoes health elements, through the media access and set up ” foot spine health education group ” education public attention, importance of foot spine health, also drive the whole industry to upgrade the health requirements for footwear.
            “ innovative ideas: Dr. Kong” “ initiative; posterior foot cushion, a shoe culture, ” design for different children foot health shoes, and the first to advocate “ shoes have waist bone - setting in the bottom ”, become the pioneer of shoe line. In the “ Dr. Kong” before health shoes available, such as a foot without professional foot inspection, the public need to clinic, few people know the relationship between the patient and the foot shoes; on the other hand, to the shoe store to buy shoes are almost all self-help, only on styles. “ Dr. Kong” set up a health shoe shop, the foot and shoe store professional inspection general services combined, create ” Check & Fit” a shoe culture.
            “ Dr. Kong” the first to adopt innovative business strategy: product positioning for the health care of all ages to popularization, pricing, sales network all over the district; propaganda strategy focuses on education of public notice foot health, stimulate the foot to popular demand.
            children's function by professional institutions including Hong Kong Polytech University, Chinese University Hong Kong, testing, National Yang Ming University in Taiwan; the study that, wearing ” Dr. Kong” health shoes help dump plantar pressure, maintain the posterior calcaneal stable, thereby reducing the strain of joint phenomenon. ” Dr. Kong” and commissioned by the university to test different amplitude insole function; the results of the study can be the reference for future industry shoe.
            the company acquired in the annual 05-06 ” ” caring; signs and ” central enterprises ” honor, it is a great honor in Hongkong, which marks the “ a commercial enterprises in order to be able to charity, public properties obtained people's approval.
            Dr.Kong Holdings Limited subsidiary - footprint shoe industry limited company, in 2007 May started in the inland market, promote the healthy shoe shop in Dr.Kong China inland business, uphold “ let the foot health into each ” the purpose, has been in Guangzhou Shanghai respectively, with branches, committed to every family foot health promotion. At the same time, the professional needs of professional medical shoes products under commitment to exceptional children.
            Dr.Kong active in the domestic development of franchise business, adhering to the concept of success of Hongkong shop business model, combined with the successful operation of inland experience and data, the development and innovation of operating procedures to assist retailers, sales management, in order to obtain the maximum profits. Dr.Kong is working closely with the retailer commitment, respond to their needs, and to assist them in their business development.
            let us together with the chain of the power to create health and happiness brought about by interleaving for more family fun!
Main Products
Contact information
Contact:   Mr. Wang and Mr. Qiu
Tel:  
Addr:       Guangdong Province Foshan Nanhai Yanbu Hedong Road Central