Zhejiang maijnu dress Co., Ltd. is the only authorized production and marketing organization in Hongkong, Addie's clothing chain store Limited. Founded in 2003, with the dedication, innovation and surpassing business philosophy, the company has created a modern medium-sized women's clothing brand enterprise with design, production and sales in just a few years. In the large and medium-sized cities of the whole country, there are more than 300 stores of "Lai Fu Addie", and more than forty specialized shops in provincial and municipal cities.
It belongs to Hongkong Addie brand chain company limited. In 1998, Taiwan's senior designer took the brand's annual commodity plan to create a brand culture concept of fashionable life and colorful life, reflecting the elegant style of British culture and expanding the colors, fabrics, styles and details. Appearing in the Chinese market with clear product lines and elegant elegance, it has quickly become the new favorite of fashion conscious women. Focus on creating a certain quality of life and intellectual, elegant, fashionable women, with a certain aesthetic taste, and a unique way of life for the efforts.
Brand name: Addie, Lai Fu.
Brand positioning: a fashionable women's clothing brand with European lifestyle
Age: 29-39 years old
Consumer groups: 29-39 years old (annual income of more than 50 thousand yuan of consumption class, business executives, civil servants, hosts, editors, freelancers, many years of qualification of office workers, that is, the urban middle class, white collar rather than new and new human beings.
Price positioning: spring clothes 320-1000 yuan summer wear 300-1200 Yuan Qiu 420-1800 yuan, winter clothes 500-4800 yuan.
Consumer market positioning: the mainstream business circle of large and medium-sized cities and economically strong cities and counties in China
Main business: Women's wear
Introduction
Main Products
Women's wear
Contact information
Contact: | Zou Xiao Qin |
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Tel: |
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Addr: | province Zhejiang Wenzhou Guang Guang Yuan hi tech Industrial Park |
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