Guangzhou Zhi Qi Trading Co., Ltd.   

SNOW BOUND brand Handbook:
ENTERPRISE
BACKGROUND
BRAND INTRODUCTION
SURVEY OF THE BRAND
Brand profile
BRAND POSITIONING
brand positioning
SURVER OF THE BRAND
Store image and performance
Team Introduction
Team advantage

ENTERPRISE brand profile
SURVEY OF THE BRAND
The fashion brand SNOW BOUND (Se Na), born in Korea, entered the Chinese market in 2005. With its innovative and unique design concept, it has quickly become the mainstream fashion brand in the past 6 years.
SNOW BOUND has been committed to the quality of fabrics, unique details and personality of the color of the distinctive modern fashion.
Creative inspiration runs through the classical and contemporary era. Stereoscopic structuralism, POP ART, and the exploration of visual art follow the trend of Korean fashion, paying attention to the overall collocation of clothing and accessories, and pursuing personalized and diversified style characteristics.
The main consumer group of SNOW BOUND is the 25-35 year old metropolis fashion woman, rich and diversified product mix, creating fashionable and mixed clothing fun, and guiding the trend of personalized fashion.
The colorful and smart crash game has a noble sense of purity and luxury. In the tedious and simple travel, conversion. Unity in contradiction. Feel the rhythm of life in the dark brown urban jungle, and fix it as the fashion standard of this season. Miao man's figure is moving in a three-dimensional way, with elegant elegance.

Brand story:
SNOW BOUND 源于一段浪漫的爱情邂逅：出生于韩国滑雪圣地江原道的（SENA璱妠）自幼就酷爱阅读与思考，最喜欢在大雪封山的冬季在家里听父母讲故事、或者看书，但更多的时候却是在无尽的遐想，让那些奇幻、浪漫以及自由的想象满足她的精神世界，正是这种天性让她选择了艺术，10年前的冬天，还在大学学设计的她，只身去往瑞士的魔幻之山“达沃斯（davos）”度假，在滑雪中邂逅了一支大学摇滚乐团，当时正好遇上大雪封山，共同被困于一个木屋别墅，出于对艺术与音乐的喜爱，一群年轻人在长时间交流中成为志趣相同的朋友，喜欢思考善解人意的SENA还和一位法国吉他手产生了微妙的感情；东方的温情委婉与西方的浪漫相遇，一曲冬日恋歌在异国雪乡上演。

Brand positioning BRAND POSITIONING
Consumer orientation:
TARGET CONSUMER GROUP
Age: 25-35 years (mental age)
Middle and high income groups: Urban upstarts, white-collar companies, senior executives, IT people, golden collar, urban freelancers, etc.
A wizard who wanders in the urban jungle, she believes that fashion is a way of life and a way of life.
She wanted to lay down her feet, savor the beauty of life, remember the classics, and pursue the perfection of details.
Like Hepburn, he is sweet, loving and beautiful.
In a different city, you can skillfully transform yourself with different roles:
Relaxed, confident, energetic, loving free, aerobic life.
Market positioning TARGET CONSUMER GROUP

Market activity MARKETING EVENTS
The ultimate goal of all business activities of enterprises is to establish a good relationship between enterprises and consumers. The traditional marketing elements such as products, prices, channels, promotions, and even advertisements are only a part of enterprises to create good public relations.
In our view, for successful EVENT MARKETING, it is no longer a purely new marketing event, such as new product launches, tour exhibitions, new store openings, etc. we believe that successful EVENT should be an activity that can create long-term effects of public relations, medium term effects of advertisements and short-term promotional effects.

Store image:
The typical baroque style subjects broke through the commandments of the late Renaissance, and pursued a mixture of overly luxurious and cumbersome lines and modern simple light and shadow effects, resulting in a strong visual impact.
Main business: mainly engaged in clothing.