Zhongshan Zhuo dZi dress (Hongkong) Co., Ltd.   

Company introduction
Founded in 1989, Zhongshan zhuozhuozi Garments Co., Ltd. is headquartered in the ancient town of Zhongshan, China's lighting capital. It has more than 1000 employees and more than 38 thousand square meters of garden modern office buildings.
Adhering to the brand design concept of "fashion rhythm, fashion and new fashion", with 20 years of fashion exploration as the foundation, with strong economic strength as the foundation, step by step to create a fashion brand. With its core elements of fashion, Japan, Japan and South Korea, Zhuo's brand clothing is integrated into the characteristics of Chinese culture and local market consumption. Strong design teams throughout the country and even Japan and South Korea and Europe are the source of Zhuo's brand design. "The international trend determines the future of fashion". We use the international buyer's operation mode to lead the fashion trend. The trend of the future market is the outstanding style, sweet and luxurious fashion style. The style and personality are clever and fashionable, and the exquisite craftsmanship has won the favor of consumers. New style, popular price, international terminal store image, powerful marketing team and effective terminal management mode have laid a solid foundation for future market development.
The company is a company full of social responsibility and benevolence. It has been awarded the "special contribution award for earthquake relief", "the most caring enterprise" and "social charity and love Award" by the local government and the Red Cross. The company has also set up the "charitable love foundation" to help needy employees and help people in need.
After years of efforts, outstanding women in the fashion industry has a good reputation and reputation. The network is spread all over the country, making every effort to build the three core competitiveness.
First, brand building. Through Liu Yifei's endorsement, we will unify and enhance brand awareness. At the same time, he hired a famous Hongkong planning director to guide the brand, and plan and upgrade the brand positioning, brand vision and store image. The sixth generation shops are also being designed by Hongkong famous design companies.
Two, to "brand operators" transformation. Through standardized system to ensure the continuous improvement of terminal sales capabilities.
Three, product differentiation. The concept of "soft new generation" runs through the soul of the brand, and takes the lead in peers with a unique fast fashion operation mode.
Liu Yifei, a new generation of international superstar, is leading a new generation of fashion. Liu Yifei is regarded as a shining star to brighten the world by the film and television industry. Liu Yifei's fashion image is just combined with the brand of Zhuo's brand. Make Zhuo as the representative of the new generation of fashionable women's clothing brand.
China's Garden City, Zhongshan, the ancient town of China's lighting capital, has a harmonious society and a complete set of commercial facilities, a new environment and a new starting point.
Company goal: create fashion goods Empire store brand
Company mission: let more people go to the new fashion field.
Business philosophy: customer oriented, value for money.
Employee slogan: a brilliant career is my career.
Corporate values: integrity, efficiency, quality, service and innovation
Talent view: moral character, thinking, achievement and influence.
Product concept: always pursuing customers' needs
Advertising language: outstanding and colorful
All the way to T?

Brand story
Ling Yan - she is a fashionable messenger of Yan, Z 'DORZI fashion incarnation, she is gentle fashion, light and elegant.
She moved along with the seasons, the exquisite court life of France, the unique European historical buildings, the beautiful scenery of Scandinavian towns, and the romantic fairy tales. The happy and rich journey made her drunk. She decided to convey the fashion of Europe to every new generation of women in the city, and let fashion women become a shining scenery in the city. This is her mission.
The design of Z 'DORZI has been achieved in the far away European style. The original inspiration of Z' DORZI comes from the palace of Lapland, the palace of unique life, the building of a strong sense of history, and the colorful snow of dreams. It is like colorful fairy tales, colorful and colorful, all of which have become the source of designers' pursuit of soft fashion and colorful creation.
Blending and intercepting all kinds of soft elements, she designs her new clothes with her flexible hands. This is her light and smart swallow. In a very romantic way and the most beautiful costumes, we present the fashion of every beautiful city in Europe. It is a fashionable messenger swallow, with a gentle breath, creating a series of modern fashion treasures.

Brand style positioning
She is a new generation. She is gentle, beautiful, independent and confident. She has rich connotations, rigidity and flexibility. She perfectly interprets the new generation of female images with the ultimate elegance and elegance.
Z DORZI, with her intelligence, humor and femininity, blended and processed, fused and intercepted various soft elements, added a little sense of future in a very romantic way and the most beautiful dress, and created a series of modern, fresh and bright collections. It creates a unique and feminine private space for the active modern women, giving the new generation women the coexistence of comfort, wisdom and contemporary sense. This is her courage to break through taboo and break the Convention, renew the classics, merge modern, add some creative catalysis, imagine the temperature, and smelt a brand new style of elegance and elegance.
Zhuo's product design contains three styles: "fashion personality, fashion sweetness, fashion luxury".

Fashion personality series: deduce a new generation of women who are active in the fashion city. She is independent and confident, constantly accepting new challenges and pursuing changing life. She has her own fashion proposition. Her dress shows women's intellectual beauty in practice, reveals her frank personality in handsome, and shows a lot of beauty in the beautiful, showing the fashionable charm of the new generation of women in a smart, handsome and beautiful image.
Fashion sweet series: Interpretation of the new generation of women's smart, elegant, bright fashion image, she is lively and innocent, pursues the bright and fresh feeling, casual and elegant charm, using the sweet image of Princess like to show a new generation of feminine gentle and leisurely manner.
Fashion luxury series: deduce the female image of the new aristocracy in life. She vows to be a luxurious host, striving to pursue quality life, meticulously designing the elegant female temperament, integrating the classic elements of European history with noble qualities, exquisite crafts, luxurious collocation decorations, creating a gorgeous and aesthetical feeling, and using elegant, noble and gorgeous images to show the new aristocratic women's tireless pursuit of quality life.



Brand consumer positioning
At the age of 20-38, the main consumer group is 25-35 years old. It is suitable for fashion, sweet, cute and elegant young women who like simplicity, nature and taste.


Brand price positioning
The most popular image is the fashion, the top image, the first style and the three price. The main price band is 99-299 yuan in spring and summer, and 169-499 yuan in autumn and winter.


Market positioning
Take the second tier city pedestrian street clothing business circle as the main, the radiation one, three line cities and the area (the brand leisure clothes, the young girl clothing store mainly concentrates).


Star image positioning
Celebrity endorsements enhance brand image. Liu Yifei, the star of film and TV star, is known as the first line actress in China. In 2008, he became an international famous star with a "king of Kungfu" in 2008. Her image of beauty, fashion and atmosphere coincides with the smart style of the new generation of fashion brands and the new generation of products. Liu Yifei's star power and fashion charm have laid a good foundation for her to become the leading representative of the new generation fashion women's clothing brand.
Main business: brand operation and investment promotion.
Main demand: franchisee