Brand story
Zhuzhu show brand founder Ms. Jia Yingqi, in line with their own understanding of the clothing, the love for life and service of female spirit, thinking a graceful woman is to pursue beauty, the beauty of the performance and how to better quality of life, and began to do some women love, and the need to design, and its implementation for the product -- Zhuzhu show. In the hope that "Zhuzhu show" the feminine name and have great originality under the guidance, make the woman every day can be confident with their own interpretation of life attitude -- "I am what I am"; at the same time, it is "a man in the eyes of a good woman".
The declaration of the brand
man in the eyes of the good woman -- they were girls, had unlimited longings brighter future. They want, no matter what time to, oneself can be his attention. Their pursuit of happiness, the pursuit of fashion; they are also good wife, good mother. Time flies, time no longer. However, they hope they will always be "man in the eyes of a good woman". Zhuzhu show that every woman will have the confidence, changing styles match, let the woman every day can have new feeling different, forever in the passage of time youth!
brand positioning
Age: 30 years old mentality positioning light Cougar
Price: 499-4599 yuan
positioning
Consumer positioning (Ke Qun): 30-40 years old for the core consumer group, the pursuit of personality, fashion, have a good education background, high-quality, a grade of the woman as the target customer group.
Style positioning -- simple atmospheric, rich European and American atmosphere; romantic elegance and fashion leisure and
The advantage of brand
Brand style: the romantic elegance and fashion leisure and
Brand positioning: like the glorious appearance, show self-confidence mature charm. I hope he is a confident, fashion, young, charismatic woman. Zhuzhu show, a show of confidence, changing styles match, let the woman every day can have new feeling different, at the time still can eternal youth, in the fashion trend.
Development advantages: Inge apparel agent USA senior fashion brand M7S, and under the brand name "Zhuzhu show" is to employ well-known clothing marketing planning agencies meticulous planning, combined with the company's design and development strength, decided to take the sweater as a breakthrough in the market, China pioneered the new concept of "sweater fashion", the trend in Europe Japan and South Korea fashion with international popular domestic advantage, arts and crafts, the successful launch of "Zhuzhu show" fashion trade series in China mainland market. Brand upgrade "Zhuzhu show - leader", in addition to the basic products original sweater, design and production of the series products of "women's wear culottes, windbreaker, small unlined upper garment, T-shirt, fur", will be more internationalization, stylish and elegant, simple atmospheric style forward.
Brand style: elegant, romantic, the city urban metropolis
development of the company
In 1999 the Zhuzhu show was formally established in Hongkong
In 2002 the Zhuzhu show won the "honor China women's top ten brand" the title of
In 2003 the Zhuzhu show won the "market selling brand" title, enter the Beijing, Shanghai national each big market.
In 2004 the invited the famous actor "Xu Fan" the spokesman for the brand image, representing the "good woman" in men's eyes, and advertising in the CCTV3, CCTV7 and other channels of large area broadcast in local TV station in the same period, numerous hit.
In 2004 MS Jia Yingqi became chief designer Zhuzhu show brand news figure appeared in the early 11's cover of "Chinese Fashion Weekly"; "China Fashion Weekly" interview with Zhuzhu show brand series.
2005 Zhuzhu show marketing team won the "Chinese most influential marketing team"; in June the establishment of the Hangzhou branch in 2006 Zhuzhu show brand publicity extension, not only investment in advertising in the central station, is still in Hunan satellite TV, super girl, happy camp hit
In 2008 the March Zhuzhu show the formation of the Northeast Branch
In 2009 the Zhuzhu show achieved a brand upgrade -- Zhuzhu show, Lingxiu in 2009, began to design and production of series products, really go the road of brand monopolization. Main business: women
New business
- Dezhou Ruichi Trading Co., Ltd.
- New Nanyang Textile Science and Technology Co., Ltd.
- Shanghai Pu is a trading company
- Chuzhou Rongjun Garment Co. Ltd.
- Shenzhen Lide Cleaning Equipment Co., Ltd.
- Sichuan Yilong Textile Co., Ltd.
- Jinlin Textile Garment Co., Ltd.
- Red furniture group
- Jiangxi Textile Group Import & Export Co., Ltd.
- Xiangsheng garment
- Anhui Chaoyang engraving machine factory
- Shenzhen City Tongda Technology Co., Ltd.
- Suzhou City, Czech Digital Technology Co., Ltd.
- Dongguan Guanglong heat transfer printing material factory
- Shanghai qianyin Digital Printing Co., Ltd.
- Shanghai qianyin Digital Printing Co., Ltd.
- Guangzhou nuocai digital products Co., Ltd.
- Guangzhou nuocai digital products Co., Ltd.
- Shanghai Bei Wen industrial belt manufacturing Co., Ltd
- Dongguan City Yi Mai Lighting Co., Ltd.
- Taizhou Meibang digital printing materials Co., Ltd.
- Dongguan pan Garment Co. Ltd.
- Marathon embroidery thread
- Dongguan Shangcheng Hardware Electronic Co. Ltd.
- Dezhou Ruichi Trading Co., Ltd.
- New Nanyang Textile Science and Technology Co., Ltd.
- Shanghai Pu is a trading company
- Shenzhen Lide Cleaning Equipment Co., Ltd.
- Sichuan Yilong Textile Co., Ltd.
- Red furniture group
- Jiangxi Textile Group Import & Export Co., Ltd.
- Xiangsheng garment
- Anhui Chaoyang engraving machine factory
- Shanghai Qi Hui Tak Trading Co., Ltd.
- Wei Heng Yu plastic products (Shenzhen) Co., Ltd.
- Huzhou new Wansheng Textile Co., Ltd.