Snoopy (SNOOPY) Jiangsu branch   

Company advantage
Internationalized strong management team
SNOOPY China operation company Zhen Xin garment is located in Shanghai, the fashion capital of China. Most of the newly restructured senior management have experience in the management of famous clothing enterprises in Taiwan, England, Korea and Japan. The international vision and rich brand operation experience become the guarantee of SNOOPY's great development in the Chinese market.
A world-class designer team
SNOOPY apparel is highly recognized by the vast number of distributors and customers for its fashionable design and good quality. In order to cooperate with the joint brand nationwide investment promotion action, the company is introducing the brand designer of the first brand H2O of Taiwan, the design team of Boateng and Eral, a famous domestic down garment brand, to create a world-class design team, further enhance the product design ability of SNOOPY, and make the products sell well and sell well.
Twenty years of experience in garment market operation
SNOOPY brand China operation company Zhen Xin garment has entered the Chinese clothing market twenty years ago. From clothing trade to apparel brand operation, it has gradually developed into a huge enterprise with assets of over ten billion. In 2001, Zhen Xin was introduced.
SNOOPY brand, to carry out the model market operation, after ten years of exploration and precipitation, began to launch nationwide large-scale investment in September 2011. Twenty years of experience in garment market operation and ten years of SNOOPY brand operation experience make the company well aware of how to manage channels and how to earn money for agents and distributors.
Twenty years of good reputation maintained.
Over the past twenty years, the SNOOPY brand China operation company has been sticking to its business reputation. It is consistent with both the international customers and the domestic customers. Whether it is the super agent who has sent back billions of dollars or the single shop franchisee from scratch, whether it is the relevant government departments or peer enterprises, the integrity of Zhen Xin is well known. Dealers and employees who have worked with Zhen Xin for more than ten years are everywhere. Reputation is the foundation of the development of enterprises, and reputation is the guarantee for the success of business cooperation.
Has professional clothing marketing planning agency support.
In September 2011, riding a SNOOPY brand China operation company Zhen Xin garment and Shanghai professional clothing marketing planning organization consultation formally reached a cooperation agreement, from the set consultation fully responsible for SNOOPY brand Chinese market marketing promotion. We have experienced many brands of clothing from the beginning to the first category, the first industry, professional marketing promotion will give SNOOPY brand and agents, distributors maximum support.
 
Snoopy Weekend less clothing: the rise of Lifestyle reflects the importance of women's self expression in fashion, and the weekend's whims and expectations for leisure are prevalent. The fresh and active Relax in weekend style allows you to slow down and enjoy the easy and fashionable weekend. The consumers who wear Snoopy weekend can show their unique charm wherever they are.

Brand structure advantage
SNOOPY WEEKEND

Be an international fast fashion and be tolerant.
Brand positioning: International Theme fashion women's wear
Brand style: the theme is fashion oriented, with each theme matching different series and styles. The theme of the product is different from the eighteen themes. The theme of each theme is the theme of Europe and America, the theme of Japan and Korea, the theme of Bohemia, the theme of professional atmosphere, the theme of leisure wind, the theme of street breeze and the theme of ladies' wind. Various themes and styles are constantly changing and everything is available to attract customers to frequent patronage.
Consumer positioning: 18-28 years old, that is, from the university to the marriage before giving birth to the stage of women, this stage of women's mentality, identity, living environment are constantly changing, they need different styles of costumes to show their different beauty and express their different feelings.
Channel mode: the main street shop, shopping mall system, mainly sales clothing, with scarves, hats, jewelry and so on.

 
SNOOPY FASHION
Make soft fashion and do precision.
 
Brand positioning: New Ladies Fashion Ladies
Brand positioning: between the traditional and less fashionable, pure and traditional fashion casual women's maturity, gorgeous, this is a new lady's gentle style, lovely but not immature, beautiful but not too mature and sexy, fashionable and not open, natural and delicate.
Consumer orientation: 14-24 year old young girls who are eager to grow up but never lose their teenage feelings, whether they are individual or shy, shy, shy girls, immature, cute and beautiful new ladies.
Channel mode: shopping mall system, product structure, price system and so on are tailored for shopping malls, to occupy high-quality shopping malls resources and to make high sales force brand.
 
SNOOPY INTIMATE
- do young women's health underwear, do professional;
Brand positioning: young women's health underwear
Brand style: natural, comfortable, healthy and cute. SNOOPY INTIMATE is the earliest and most professional young woman who turns to 12-28 years old in China.
Consumer positioning: 12-28 year old girls, who are at the stage of growth and development, healthy, comfortable and well fitting underwear is very important for their physical growth and shape. They need professional underwear designed for their age.
Channel mode: shopping malls, street paved, flexible channel selection, do not pursue shop area, only the quality of shops.
 
Brand comprehensive effect and three major business directions
 
SNOOPUY the three major women's clothing brands launched a comprehensive attack, with full penetration, including women's clothing, underwear and ornaments. There are fast fashion in positioning and style, precise and gentle fashion, and professional young women's health and fashion; women aged 12-28 years old are infiltrating shopping malls, streets, big shops and small shops on the channel.
This is not only the differentiation of individual brands, but also the overall business model innovation of women's clothing management. This is not only the optimal combination of brands, but also the strong guarantee of brand comprehensive competitiveness.
In any prosperous business district, SNOOPY brands have been on the bright side in the gathering of any young women.
 
First class international image:
Build a first-class shop image with the standards of international brand, and gradually improve, update and firmly grasp the customer's eye.
Super cost-effective products:
SNOOPY's commodity is the core of price performance, and it always brings value perception to customers.
Intensive brand promotion:
Advertising is a sharp weapon for terminal sales. After this joint venture, SNOOPY will develop dense, cross TV, network and print advertising plans to boost sales nationwide. We have invested about 3000000 yuan in advertising expenses so far.
Assured product quality:
We spend 3 million yuan on fabric and garment testing every year. The quality and satisfaction are the foundation of brand.

Introduction:
Sub brand: International Theme dress, new lady fashion woman, fashionable healthy girl underwear.
Store requirements: the store has a practical area of more than 60 square meters, and the special hall has a practical area of more than 40 square meters.
Goods series: the 6 major series of girls' clothing, 18 themes, meet the dress requirements of consumers on different occasions and different mood. The girls have 400-600 models throughout the year, and more than 200 girls' underwear.
Major consumer groups: 12-28 year old young women
System support: store unified use of Regent POS system
Product price band: 200-400 yuan in spring and summer, 400-800 yuan in autumn and winter.
Main business: Women's wear, underwear