Fujian Green group (Ta Dita)   

Quanzhou Green Garments Co., Ltd., ten brands of children's wear, famous brand of children's wear in China, China's best selling children's wear brand, Fujian famous trademark, Fujian international famous brand, public welfare love enterprise, Chinese clothing influence enterprise, and professional production leader are large enterprises of children's clothing.
Green group's "tick dadida" brand was founded in 1997. "Dadida tick" children's clothing, children's shoes and children's series products are sold in more than 300 large and medium-sized cities such as Beijing and Shanghai. They have more than 2000 outlets in the whole country, and their products have gained a high reputation because of their novel design and fine workmanship.
Brand origin
The "tick Tat dadida" brand has been well known and loved by children, but few people know that such a pleasant and pleasant name comes from an accident.
In 1996, Green Group Chairman Zhao Jianhe and his think tank wanted to get a name for the group's children's clothing brand, but after countless discussions, there was still no clue. Just as he was worried about the brand name, one day in May, he went to Guangzhou to take part in the "Canton Fair". After getting up early in the morning, he used to turn on the radio to listen to children's programs. When he heard the central children's radio station "small trumpet started to broadcast, tick tick", suddenly the brilliant light appeared: "tick dadida", isn't it a good name? Whether it's Chinese or foreigners, it's very pleasant to read and remember. Thus, the brand of "tick Da dadida" was born.
Then, with the nursery rhyme as the background, the "tick dadida" Cartoon Bear appeared in front of the children. Its trumpet and naive image was deeply loved by the children. Not only did he sing well, but also he danced very well. Most of them were blowing and telling stories. He told philosophic stories, which not only brought great joy to the children, but also brought wisdom and Enlightenment to the children, accompanied by the happy and healthy growth of the children.
The "tickda dadida" brand of Green group was founded in 1997. "Dadida tick" children's wear, children's shoes and children's products are sold in more than 300 large and medium-sized cities such as Beijing and Shanghai. They have more than 2000 outlets in the whole country, and their products have gained a high reputation for their new designs and fine workmanship.
Brand positioning: Children's story telling stories
In 2010, the new brand positioning of the tick tick brand new story telling children's clothing. That is to say, in the children's clothing, there will be stories that children like, vivid, interesting and inspiring. In this way, the meaning of consumers buying tick children's clothing is not only limited to the appearance of dress or warmth, but also through the story on clothes, with parents to educate children together.
In order to enrich this brand positioning, every stage will launch a number of interesting and instructive theme stories, which will be made into storybooks and animated DV discs, sent to consumers at the terminal, and the cartoon videos will be widely circulated on the Internet. The main elements and patterns are also used in product design and development to create unique story suits for children. In addition, the tick tat is also setting up a story culture area in the terminal, so that children who love stories can stand on stage to tell stories, while the nationwide "story star" TV competition also fully explores children's imagination.
It is through the above aspects that "children's clothes can be told" is deeply defined, and children can truly feel the infinite happiness of "wearing stories, listening to stories, watching stories, telling stories".
Brand honor
As a famous brand of children's wear in China, for a long time, it has always focused on the cause of children's wear, and is committed to building a high quality childhood lifestyle for children around the world. The tick tick has won the famous trademark of Fujian Province, the famous international brand in Fujian, the public welfare loving enterprise, the Chinese clothing influence enterprise and so on. In view of its strong influence and product development and quality, Green group has become a formal member of the national garment standard committee. Since 2006, China has been invited to represent the Chinese children's clothing industry as the representative of the Chinese children's clothing industry. It has been invited to participate in the formulation of national standards such as "infant and children's clothing and clothing standards", "infant and child textile product safety technical specifications" and "textile products broken needle residue detection methods", which are presided over by the national development and Reform Commission and the Standardization Committee. It has become the "star representative" of the children's clothing industry in China.
Brand appeal: there is love, there is future.
Love can make the people around them feel an invisible warmth and strength. If everyone has a selfless love, the whole society will be full of harmony and happiness.
Educating children with love, arousing their awareness of love, arousing their innocence and developing their love quality will enable them to grow up healthily. And when they become the pillars of the future, the whole society will become a beautiful world. Little love is infinite, great love is boundless. Love starts from childhood. The future starts from childhood. We firmly believe that there is love, there is a future.
Brand impression: full of love and child interest
The brave, naive, mischievous little tick little bear believes that love is the greatest power in the world, and he writes a lot of little stories with his heart and imagination with his heart and soul, and often tells them to his children. Through these small stories, which are entertaining, humorous and humorous, let children understand great principles and develop good moral character on the road of growth.
Product positioning: excellent quality and accompanying growth
"Tick dadida" integrates the cultural philosophy of self-confidence, sunshine and rich details into the different stages of children's growth, and constantly conveys a simple, lively, natural way of life and cultural taste for children. The "tick Tat dadida" brand goes with children to listen to the fashion needs and life philosophy of every family as its mission, to integrate the excellent quality into the elegant artistic atmosphere, to combine fashion and trend, and to write colorful childhood stories for children through a series of combinations of various styles and interesting combinations, and to provide "fashionable, healthy and comfortable" four seasons dress for children at the age of 0-15 years of age.
Product style: warm and pleasant, simple and elegant.
Warm but not monotonous, happy but not casual, fashionable and not luxurious, simple but not simple. This is the direct feeling that every tick kid dress brings to consumers. Popular and practical parallel, fashion and health co-exist product characteristics is our consistent pursuit. Based on the accurate grasp of the international fashion trend and the in-depth study of children's fashion psychology, the tick has integrated the lively, lovely and innocent nature of children with the elements of fashion and health in R & D design, so that children who are wearing the tick tick products have a unique natural beauty and interest in their hands.
Dress up with your parents to educate your children with your parents. The tick tick is bringing love to the children through the way of teaching and learning, holding the children's hands together with their parents, passing on love and dreams, accompanying each child and growing up healthily and happily.
A child with love is so happy, and the world with love is better.
Brand upgrade: industry transformation, the arrival of the tick tick Era
A good brand must have its own distinctive brand personality and rich brand culture connotation. In the face of the squeeze of the international children's wear, the domestic children's wear brands must exert their strength in brand personality and product innovation. From this point of view, the introduction of "tick Tat story telling children's clothing" can not only enhance the market competitiveness of the dadida brand itself and the International Children's wear brand, but also boost the brand's new take-off. It also has the navigation significance of "vane" for the domestic brand of children's clothing and how to enhance the core competitiveness and break through the bottleneck of development.
After more than 10 years of development, Green group has taken the lead in the Chinese children's wear industry and is making steady progress towards the "first brand of Chinese children's wear". It is just around the corner. As the "top 100 Chinese clothing enterprises", the Fujian Green group was founded in 1992. Over the past more than 10 years, under the care and concern of the government and all sectors of society, we have continued to develop and surpass. The company is headquartered in the beautiful coast of Quanzhou East China Sea, adjacent to the sea, beautiful environment and convenient transportation. Now it owns 170 thousand industrial parks, including the Green Industrial Park in the East China Sea, the Arts crafts emporium in the Bao Gai Industrial Zone, the Green Industrial Park in the high tech park in Hui Nan, and the Green Industrial Park in Sanming Datian, a total of five garden production plants and more than 5000 employees, the five largest production base in China. It is worth mentioning that the field production base this year is tickled to invest 200 million yuan to build, and then will link other bases to provide the most convenient supply route and supply guarantee for dealers.
Green group has passed ISO9001 international quality management system certification, ISO14001 international environmental management system certification, Oeko-Tex100 International Eco textile certification and national textile safety certification, and has invested in textile and weaving, computer embroidery, silk screen printing and other matching cars. It has become a large scale children's clothing manufacturer with a complete industrial structure, and has won the title of "Chinese clothing 100 strong enterprises" for 7 consecutive years.
 
Our products are exported to more than 30 countries and regions, including Russia, Germany, Middle East, and America. "Ticlda DADIDA" brand, sales outlets throughout Beijing, Shanghai, Shenzhen, Wuhan, Wuxi, Chongqing and other more than 300 large and medium-sized cities more than 1000 marketing outlets, and in Sydney, Iran, Syria, Saudi Arabia and other places to build brand stores, with its innovative design, elegant color, fine workmanship, obtained a high reputation. However, bright and dynamic fashion atmosphere.
Social value: bringing love to children