Company introduction
Jiaxing Fanxun Enterprise Management Co., Ltd is located in Jiaxing city around the water, style beautiful Xiuzhou business district (West Zhongshan road Zhongshan building 13 floor).
Company \ "1+2=3\" (123 children) children's wear brand to join the straight camp, hosting more than 6 years.
in 2010 the company topped on CCTV children's wear brand, is the first to obtain the "China children's clothing wholesale profession leading enterprise award" and "the integrity of the enterprise electronic commerce in China" award winning children's clothing enterprises, and won the "quality" Alibaba suppliers honor.
Company to "fast fashion" as the business philosophy, set product development, processing, sales, collection network and entity shop sales, management experience and marketing actual combat experience of management and accumulated a wealth of online and offline. Company to a "domestic popular fashionable children's wear brand" for the development goals, loving creatures, attentive service, sincere dedication, effort to build China's brand chain giant.
enterprise culture vision Fanxun Enterprises: first-class fashion dress brand
Fanxun enterprise spirit: hard-working bee, bravely forward
Fanxun enterprise status: Sunshine Youth, day day up.
Fanxun enterprises brand concept: fast fashion
Fanxun enterprises the concept of zero defect quality: high standards
Fanxun enterprise marketing philosophy: only the idea of off-season no off-season market
brand positioning brand meaning of brand growth is like a simple addition problems. Continuous addition have 123 children's wear brand growth.
contains many of our hopes, the meaning of the 1+2=3 is a family of Family, the culture of a group Company.
when we children from a simple addition problems begin to our understanding of the world start, also the symbol of our enterprise this big family surpass themselves constantly in the unceasing accumulation accumulation.
consumer group positioning target customer age: 0 to 16 year old children and adolescents
the main consumption age: 3--14 years old children consumption ratio:
3-14
70%; age: 14-16 years of age: 15%.
product positioning style perennial basic: 30%
this season fashion: 30%
Japan and South Korea: 20%
avant-garde personality: 10%
cotton care: 10%
Jiaxing where the news business management Co. Ltd. (1 2= 3 children)
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