Dongguan Han Weini Garments Co., Ltd. (Han Weini)   

The establishment of the company:
Han Weini Garments Co., Ltd. was founded in Korea in 2002, and entered the mainland market in 2012. The Dongguan Han Yue Industrial Co., Ltd. is responsible for the market operation of Han Weini's children's clothing in China. Dongguan Han Yue Industrial Co., Ltd. is a professional clothing brand enterprise specializing in children's clothing, which integrates product development, production and marketing. The company has a senior design director led high-quality professional design service team.
Dongguan Han Yue Industrial Co., Ltd. continuously strengthens the procurement background construction, integrates the resources of the supply chain, and establishes strategic cooperative partnership with the franchisee suppliers to create a comprehensive operation company for purchasing and production. The company implements strict screening and assessment mechanism to suppliers, and strictly controls every supplier to ensure the quality of products and consumers' rights and interests with the ISO9001:2000 quality system standard. The company attaches great importance to the quality and quality control of the brand. To ensure that the product's safety, environmental protection, comfort and fashion are the goal and direction of Han Weini's children's fashion brand, it is also a solemn promise to the consumers of Han Weini's children's fashion brand.
In line with the principles of innovation, pragmatism and excellence, Han Weini Garments Co., Ltd., with its strong strength and super human resources, accurately grasps the market positioning, seeks stability and development, and is committed to the mission of "creating more value for customers, making fashion pioneer brand of Chinese children's clothing", advocating the core values of "respect, service, innovation and responsibility" and implementing the brand strategy. Dongguan Han Weini Garments Co., Ltd. will continue to surpass and make progress, and is committed to building the fashion pioneer brand of Chinese children's wear. We are willing to cooperate sincerely with all the customers of Han Weini's children's wear brand to win the future of brand wealth.
The fashion brand of Han Weini's children's wear comes from Korea. It extracts the essence of fashion design of Korean children's clothing, and takes children's life culture as the core, and advocates the new concept of "fashion, comfort, health and sunshine" for children's growth. The company emphasizes the principles of simplicity, fashion, health and sunshine, striving to improve the cultural elements of children's clothing and striving for the international personalized children's fashion brand. Through long-term and keen insight into the latest international trends, combined with the research on the consumption behavior of young parents, and after more than ten years of marketing tests in the domestic market, the company has always adhered to the brand style of "fashion, happiness, health and classic", and has been recognized by consumers and distributors. Han Weini is working hard to become the best brand of Korean fashion children's clothing in China. The company adheres to the business philosophy of "continuous innovation, high quality and good service", and is willing to cooperate with partners from all walks of life to seek common development and create a better future.

Brand strategy:
1, create a market: market competition is like sailing against the current, enterprises always aim at the commanding heights of the market, constantly innovate, inspire and maintain their competitive advantages around the market.
2, create a brand: always brand building throughout R & D, design, production, sales and service links. Through scientific macro-control and unified image, unified price and unified service mode, Han Weini fashion children's wear brand will always take the lead in the fast changing fashion industry.
3, create image: corporate image and brand image are the external embodiment of corporate culture and brand culture. The product logo takes the large area of cool blue tone as the background color, and sets off the main cartoon character of the blue and red contrast contrast and the crowned crown. It is lively, lovely and naive and bears the noble temperament of Han Weini. She is honest, kind, intelligent and brave. She is smart, lovely, sincere and confident. The brand image of "Han Weini" fully embodies the fine qualities of innocence, loveliness, health and liveliness, and is deeply rooted in the hearts of parents and children.
 
Brand story:
There is a beautiful place at the end of the vast sky. There are seven colors of clouds, dream crystal, mysterious castle and beautiful garden. There, the colorful clouds fall at the foot of the garden of heaven, and a lot of them pile up together into a mountain. The castle surrounded by purple crystal is remote and mysterious in the corner of the garden. There lived a cloud mother-in-law with a little bear, a tiger, a lion, and three little animals living in harmony. They lived happily and happily around the cloud mother-in-law.
Every day there is a beam of sunlight that first shoots into the castle and garden of heaven. When the petals of colorful flowers float in the air, clouds are flying happily, and three little animals are happily playing around the cloud mother-in-law. Suddenly, three little animals saw the end of the cloud. The edge of the sea was emitting a beautiful halo. Three little animals ran to the clouds curiously. They looked down with their heads down. It turned out that a group of children were wearing beautiful clothes, playing with beautiful toys at the seaside, and their parents were preparing delicious food for their children. The three little animals watched the greediness, and they all envied the children and the human life.
So, three little animals came to the side of the cloud mother-in-law. They were envious of human life. So they prayed that the mother-in-law could help them become human beings and live happily with their children. The mother in law saw the minds of three small animals, so she agreed to three small animals. But it was not so easy to get to the world, and they had to undergo some tests and trials. The cloud mother-in-law gave three small animals 20 carrots and a grain, said: "if you want to become a person, then must act according to my words. From now on, you can only eat these things every day, and you can't see the sun. If you can stick to it for one hundred days, you will be able to live a life on earth.
Three little animals carrying carrots and grains into dark caverns. One day, two days, three days... Within a week, the lion escaped from the cave. After more than 10 days, the little tiger was unable to bear it and walked out of the cave. After the tiger left, the bear was alone in the cave, more lonely and difficult. But the persevering bear came over. On the morning of the 100th day, the bear finally became a human. The little bear became a beautiful, lively and lovely little princess. The cloud mother-in-law also gave the princess a very nice name "hanweini". In this way, "hanweini" has lived on the human life.
After many days, the little lion and the little tiger remembered their playmates, and they were curious about the situation. The cloud mother-in-law smiled lovingly, her hands gently in the air, and the mirrors of time were opened, so they saw their former little partners:
"Little bear lives in a place with lots of people. It is sunny all the year round, with sand waves, lots of beautiful clothes, countless toys, and delicious food. The breeze is blowing gently, the trees are whirling. They are surrounded by people around the center, dancing and dancing with laughter, laughing, laughing, laughing, and laughing all day.
Therefore, whenever the little lion and the little tiger envy and miss the bear, they will silently say "hanweini".
Later, "hanweini" was regarded as a secret message to open up a good wish, and spread gradually from the clouds to the world.

 
 
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Contact: Zhang Hui