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The Benetton group (Benetton)    No Member

The Benetton group (Benetton) Brand
Business Model
Founded
Introduction
The earliest Benetton Benetton clothing is mainly targeted at young people and children. After a few years, each age level consumers accept it. Its design random humor, cutting easy wear, from the nostalgia of inspiration is applied to the current clothing, such as fifty's fabric made of synthetic fiber made of high technology ski suit, sixty in the herring bone suit, mini skirts, seventy's the beads with leather strings together a disco dress etc.. Another part of series such as the Nordic style theme of children's clothing, including Jeans Blue family series, and most often go to Peru, the South American countries provide them endless inspiration.
  initially, Benetton pullover is by Julianna (Giuliana) homespun, with bright colors to distinguish British wool sweater. The first series of 18 pieces of clothes, mainly is violet pullovers. The Mediterranean and South American style of bright colourful color become Benetton poster. The Benetton clothing for the natural fibres such as cashmere, wool, Angola wool fabric. In order to cater to local tastes and fashion trends, Benetton Pullover are dyed yarn made of small batch.
Main Products
Contact information
Contact:   The marketing department
Tel:  
Addr:       Italy