the happiness and health: happy and healthy growth is the maximum expected every parent, selection of high quality fabrics, tailoring, reasonable Xtep children with the child to go to the most comfortable commodity, let the children always feel the love from parents.
vitality and freedom: Xtep children goods bright colors, fashion models, let everyone wearing Xtep commodity's child is full of vitality, become the most dazzling star in any occasions.
brand story Xtep children from the parent company -- Xtep group. In view of the present situation of domestic children's wear industry brand, Xtep children inherit the parent brand differentiation development strategy, focus all available resources, strengthen brand advertising investment, to brand force to promote the rapid reach industry leaders Xtep children height. The use of advertising investment and terminal interaction, drive the market development, to a higher starting point, into the various segments of the market, is bound for the development of children's wear market into a powerful force, creating the brand extension pattern of new industry, the cumulative value of brand, create Chinese children leisure fashion with leading brand products!
since 2014, Xtep children for three years and the CCTV children's channel to achieve the strategic cooperative partnership, and the title of the channel's "hands holding hands" column. At the same time, Xtep brands of children each year in the CCTV children's channel, Jiangsu excellent diffuse channel, Beijing Kaku channel running ads, total advertising exposure frequency: 14816 times (15 seconds / times).
reference Xtep fashion sports brand success development model, Xtep children from 2012-2013 years in a nationwide "Xtep little star" activities as a platform, the rapid accumulation of popularity. In 2014 we will be good "Xtep little star" conveyed to the CCTV "hands holding hands" columns for talent show, omni-directional integration of the resources, for promote the activities of the terminal sales, to promote the development of brand terminal, with the influence of the activity to stimulate consumer attention and interaction, so as to enhance consumer loyalty, realize high return to store rate, high the buying rate!
品牌历史
2001年 创立特步品牌 全国首家启用娱乐明星代言体育品牌
2002年 特步（中国）有限公司成立
2003年 签约TWINS为品牌代言人
2004年 特步推出“好玩”系列产品
2005年 成为第十届全运会体育用品行业唯一合作伙伴
2006年 由“制造商”向“品牌运营商”成功转型
成为第三届全国体育大会体育用品行业唯一合作伙伴
2007年 代理“迪士尼”国际品牌 形成多品牌运营模式
成为第六届城市运动会合作伙伴
2008年 成为“上海——北京”全国青年文明号奥运火车专列独家赞助商
特步（国际）控股有限公司在香港成功上市
成为2008北京奥运会白俄罗斯代表 Group presentation equipment sponsor
in 2009 signed a "Happy girl five" as the brand spokesman
in 2010 to become the first to the Premier League Chinese sports sponsor
2011 Taipei, Xiamen, Hangzhou and other sponsors top marathon
in Xiamen city in 2012 Xtep Children Products Co. Ltd. was established, to formally enter the children's clothing industry.
