Bumblebee Sports Goods Co., Ltd. was founded in 1989, is a comprehensive set of children's products R & D, production, sales as one of the enterprise; is one of the many years of dedicated children's products manufacturing, focus on children's healthy life of the professional enterprise mechanism; is a "Bumblebee" brand oriented the market, leading the fashion trend of the well-known enterprises in children's products.
adhere to the brand line, focusing on consumer experience -- bumblebee is a children's sports brand brand promotion for the first in the industry to adopt the entertainment marketing: 2004, hornet invited famous child star of Su Shi Jia as a brand spokesman for the Hornets, sunshine, lovely image of the brand, and laid the foundation; at the end of 2006 hand in hand, bumblebee brand "Golden Eagle cartoon" strong column -- "family" in flight three sunshine, fashion, kind, lovely host E brother, little swallow, little bean, as Bumblebee brand image spokesmen, the entertainment appeal to establish the Bumblebee "sunshine, happy, brave" physical education for children products brand image; in 2007, the company heavy attack, launched the Hornets 07 brand upgrade strategy -- in the product, brand, channel, terminal, service five major system to realize the comprehensive upgrade, to become the domestic first-class brand children's products.
"do be flashy without substance, the pursuit of simple and practical" -- the product concept of pragmatism spirit, make company product quality management as the core of enterprise strategy management. After years of development, in the repeated practice of "more, more, more pumping test evaluation of" three parallel, quality control of multiple checks, the company has formed a "standardized management system of high yield, high quality, high control, high management, high talent", and in the industry taking the lead through the ISO9001 quality management system and product quality certification, products recognized by consumers.
the company attaches importance to the building of enterprise culture, advocated "people-oriented, integrity management" concept -- respect for the staff, care staff, carry forward the affectionate, committed to the establishment of family business atmosphere. Harmonious enterprise atmosphere that many employees really take the enterprise as the entrepreneurial stage, so as to ensure the company long-term good capacity.
company focused on the construction market and brand management, and high quality and innovative business models continue to have growth management. After 22 years of accumulation, the company formed a large, nationwide sales network, and in the market established a very high brand awareness. To further promote the brand development, in 2010, the company formally entering the market life Museum terminal operating Yetai, inject new vitality into the market -- changing management ideas, reshape the brand spirit, with its perfect transformation, achieve its own brand of a new round of leap, and strive to become the new force of children's products market China.
looking to the future, the company will still continue to put in their child's career, and in an effort to provide care for children caring for the mission, the Bumblebee to create the domestic first-class brand for children.
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