Endong sports (China) Co., Ltd.   

        Endong sports activities (China) >
        1, the start-up stage: (1986 - 1990), in order to realize the comprehensive utilization of various resources for the mark, is the start stage company pragmatic basis.
        in 1986, the company founder Lin Shien and the Lin Shidong brothers in the hands of 5000 yuan of funds raised by oneself 300000 yuan founded Chendai ndong Footwear Company Limited, with the steady development of enterprises, to 90 years, products have begun in Chongqing, Changsha, Chengdu, Jiangsu and other places of shopping malls, the daily output achieve 3000~~4000 dual
       
        2, the rapid growth stage: (1991 - 2000), to the introduction of new lines and other equipment, and Hongkong tengfa Trading Limited cooperation and other ways to expand production capacity, to achieve annual growth of over 100%,
        91 years, new workshop, office building, the introduction of the assembly line, to improve production equipment; 93 years, Hongkong eternal Trading Co. Ltd. invested 3200000, ndong shoes capital increase to 800000, a total investment of 4000000, established Jinjiang ndong shoes Plastic Co. Ltd, formed a joint venture property situation.
        95 - 96 years, again to build employee dormitory, office building, workshop, covers an area of 8000 square meters, plant construction area of 25000 square meters, and the introduction of three lines, again increasing machine before help, help after the machines, injection molding machine, and brought from Taiwan into the then advanced the hydraulic sole pressing machine.
        98 years, re introduction of two production lines, and began to focus on brand awareness, re designed the now use the brand trademark, and the gradual introduction of production management, marketing, product design talent, re build workshop area of 99 years, the company cited; in AFS clothing and footwear solution the south of Fujian Province, become the first implementation of ERP sports goods enterprises.
        in 2000, formed a suitable strategy program and management system, the organization running smoothly, strategy execution quickly, and laid a solid foundation for group management and internationalized operation.
       
        3, group management and international management stage: (2001 -?) To open a spokesperson, hire and terminal stores as a symbol, is ndong company with the capital expansion as the great leap forward development stage characteristics.
        2001, ndong company invites the world table tennis champion Wang Liqin as the product image spokesperson, began construction and the promotion of the national sports shoes brand and image stores, shopping malls counters, college hall.
        by the end of 2002, the company also invested heavily in Hongkong, hired the most promising young actress Shawn Yue is popular with a new generation of image spokesperson, in order to further enhance the awareness of brand awareness and product, the company in various parts of the country the television station and central station and other media advertising.
        03 years by Hongkong tengfa trade limited company to invest 12000000 established Fujian Endong Sports Goods Co., ltd.. The company in 03 and 04 years, a large area of media advertising integration of effective delivery, hire a professional Consultants Co to integrate terminal, hired well-known local advertising companies re design and promotion of new products image. In the CCTV 5 sets of input huge advertising, also launched a Hunan TV card column advertising, makes the brand to a second-line brand ranks, has become the famous brand of china.
        in 2005, the company also established the first direct subsidiaries -- ndong Changshu straight battalion branch, and put the brand advertising on CCTV and Hunan TV trump card column. At the same time, the company also strengthen the hardware facilities, to update the 5 international advanced molding line, and in Guangdong, Xiamen, Shishi etc. jointly more than 10 external clothing company OEM, as ndong clothing industry to create quality. The same year ndong company has made "Fujian famous brand" and "national inspection free products", "2005 China Sports Fengyun 100 list" and the honorary title.
        06 years is ndong development prime, brand again on a higher level, realizes the qualitative leap. In order to increase ndong brand terminal network construction, Hongkong Endong International Investment Co invest 50000000 Hong Kong dollars registered Endong sports goods (China) Co. Ltd, make ndong brand in 2006 after the quickly developed into a set of scientific research and development, production and sales as one of the large-scale sporting goods manufacturers, the company is fully sponsored the ninth session of the world university badminton.
        07 years, ndong brand to Beijing station and Hunan station, Zhejiang station, Shanghai station, Shaanxi station and other dozens of domestic TV shopping channel, and the strong combination not only let more consumers through visual perception ndong ndong company brand, and through TV shopping this sales platform to increase 3000 more than sales performance, so as to achieve a win-win objective. 2007 ndong company sponsored Asian super model contest in the same year was the "China well known trademark" honorary title which embodies the new breakthrough of brand development.
        ndong company to "faster higher stronger" Olympic spirit for the company's development philosophy, and constantly through the design and innovation of science and technology, strengthen the core competitiveness, product design, adhere to the original style and differentiation, eundong has a strong team, they unite, progressive, unremitting self-improvement, they also continuously the pursuit of innovation, and constantly open up, they are always full of enthusiasm devoted to ndong brand business, determined to "sophisticated equipment, ndong to create" product beliefs, dedicate a passion and wisdom for the development of sports undertakings. I believe in the good team so a carry all before one, invincible efforts, ndong brand can among the world sports brand forefront.

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