A letter of the group   

        magic house brand shoes, popular in Taiwan for more than 20 years, entered the Chinese mainland and Hongkong market in 1998, and set up a special counter and shop in the major cities of the country's major department stores. A letter of the group also agent Disney, Duo the A dream and other international well-known brand shoes in the Greater China region (including Taiwan, Hongkong and Macao) production and sales, and will be the first domestic and international well-known brand is a combination of "magic house" shoes store market.
        magic house positioning for comprehensive shop brand children's shoes and fashion, multiple. Multiple internationally renowned brands, and not beyond the cartoon image, the magic house of multi brand children's shoe store in the market was highly competitive advantage. Disney cartoon series (Mickey, Winnie Vigny, Princess series, Toy Story), Duo the A dream cartoon series, magic shop Series classic cartoon image, constructing a lively, interesting interactive experience and atmosphere, cultivating children's independence, self-confident personality. To the quality and fashion taste with from infants to young and happy growth. The magic house will become a lot of people the memory of childhood signs, "interest, autonomy, sunshine" brand individuality, magical and imaginative brand image and multi style products, meet the childhood of Superman, Princess and so on fantasy and role play. "I turned my choice" is the magic house of multi brand shop appeal.

magic house target groups:
0 12

year old children magic house brand concept:
lively, interesting atmosphere, cultivating children's independence, self-confident personality; fashion, multiple choice, with a healthy and happy growth.

magic house brand personality:
interesting, independent, sunshine

magic house brand appeal:
I turned my choice

Shoes