Shanghai Basto Footwear Company Limited   

        Shanghai Basto Footwear Company Limited was founded in 2001 March, Jiangsu Senda group fully owned company. An independent firm Basto, Magina and other high profile brand, marketing headquarters in Shanghai, and hired a Taiwan professional development division and the mainland experienced designers development center was established in Shenzhen, to meet the market development and design of products, to meet the needs of different consumer groups. The company is capable to Senda group operating strength, the use of flexible mechanism, grasp the market information in the first time, the spirit of "pragmatic innovation" business philosophy, committed to build up the company China well-known shoe-making enterprises.
       
       
        "BASTO" - "the best set (Best), (Abiding), the eternal essence (Select), elegant (Tasteful)" and "in a continuous advance (Ongoing)"! This is the new idea of BASTO brand. Products with a romantic mainly purple, with external body simple, clear and out of the ordinary inner atmosphere, to make it more strong characteristics of the times and distinctive identification. The brand positioning is mainly to the girl, lady demand as the product of the main style, fresh and lively, Xianshu elegant, supplemented by other different demand layer, advocating mentality than age brand concept.
       
       
        in the "common development with customers, will push the product" of the business objectives, the company implemented a "market demand as the guidance" capital operation and brand management policy, and keep the faith of honesty, progress is combined with a common business philosophy customer cooperation management market, will buy the rest assured, wear comfortable quality products to provide consumers. In the marketing, the company "to set up shop in shop" as the basic mode of operation, layout in the market is mainly divided into the northeast, North China, East China, southwest and northwest of Southern China, the six largest market plate, focus on the development of regional agents, and agents acting solely relying on the advantage of regional agents, to fully explore the effect and expand the market. But in the course of business, will adhere to the agency rights as the first principle, the realization of the ideal of "two-way development agents benefit, the company development", on the base of existing customers set agency wide debate on the introduction of the unified brand image. Shop fee sharing, sales rebate, provide the corresponding standard parts shop promotional supplies new market advocate. In order to speed up the regional market development, the company has set up branches in Shenyang, Shijiazhuang City, and will gradually in the civil market to establish more extensive sales network, so that customers better close to the market, open up the market.

Shoes