Dayi Shoes Co., Ltd.   

        easy group
        Singapore Dayi shoes group is a set of large-scale commercial retail (Retailer) and design for manufacturing (ODM) international enterprises in one.
        has been trying to integrate footwear of traditional and new marketing models and marketing network, to create a "gold medal" terminal to improve the enterprise competitiveness and brand awareness. "Enterprise vertical development" strategic positioning to replace the popular "enterprise diversification development" direction, dedicated shoe industry in the middle and lower reaches of the integration. Eventually formed a complete supply chain: upstream from Singapore and Europe and the United States frontier fashion information, the latest material source and the new technology; the middle is fixed with China, located in Indonesia, Thailand an annual output of about 20000000 pairs of footwear enterprises owned international standards; is the downstream from a brand marketing, has hundreds of retail terminals to reduce the cost of access all appear easy excellence, market competitiveness.
        Dayi shoes group to enter the domestic market in 2000, 50000000 investment set up easy shoes (Dongguan) Co. Ltd. to build six molding production lines, annual output reached 7000000 pairs. In order to meet the soaring market demand, reduce labor costs, further improve the market competitiveness of enterprises, in 2004 January to set up investment Dayi shoes (Henan) Co., Ltd. site landed in Gushi County of Henan Province, covering an area of 45 mu, employment 1500 people; 2005 March Rieter easy shoes (Anhui) Co., Ltd. of Anhui province Jinzhai county built covers an area of 200 acres standard factory, 10 production line, employing 3500 people.
        thus, easy shoes group total Chinese area has more than 8000 employees.
        easy group subordinate Chinese area Yida enterprises, has been positioned in the easy manufacturing base of international brand marketing system, belonging to the production enterprises, all front development, play version of the design are done in Singapore, all the year round with the Brazil NINE WEST, JCPENNY, WAL-MART American (WAL-MART), PAYLESS (America biggest footwear chain supermarkets), KENNETH COLE, MELDISCO K-MART BESTI; Australia; Italy; Taiwan YA LIENES; Hongkong MODA; Malaysia IMA and other international well-known companies, products are exported to Singapore, Italy, Canada, France, American, Australia etc..
        with the rapid growth of Chinese economy, prosperity and stability shoes in domestic market and expanding consumer demand increased dramatically. Yida group through the International Consultancy: Holland AC Nielsen Co for a period of two years the domestic market research and preparation, formulate detailed brand positioning and strategic development planning, and the establishment of Dayi shoes in 2006 February (Shenzhen) Co., Ltd., the international famous shoes brand U, show introduced in the domestic market, the mature and charming the mode of international marketing profit and low risk investment will detonate shoes terminal market, like a touch of fresh, beautiful scenery favored by many investors and pursued....

Shoes