Introduction
Semir Group Co., Ltd was founded in December 18, 1996 in Wenzhou of China, is a virtual production and chain business casual clothing for the leading industries of the diversified group of companies. Company “ brand-name clothing of the public record ” for the purpose of development, actively promote the development of the franchise model, casual wear and children's wear brand chain outlets throughout the country twenty-nine provinces, municipalities and autonomous regions and municipalities directly under the central government, the formation of the market network structure integrity. The six center group company's existing marketing planning, production design, human resources, financial management, administrative management, marketing management, four fully owned company, ten branches, has a casual “ semir” and the children's clothing “ balabala” two well-known clothing brand. Semir actively explore “ virtual production, brand management, chain stores, ” the very road, to “ the image first, service first, the agent first ” business ideas, and earnestly pursue “ enterprises with a total staff of &rdquo growth; and the principle of “ small river water river with &rdquo business philosophy;, create good development space for the employees, to share interests and create prosperity, enterprises and employees to achieve a win-win goal. Cooperation is the powerful motive force of the sustainable development of Semir. Since 2002, successively with the famous French design company, Ogilvy Inc, UFIDA company launched active cooperation, and make the core competitiveness and the overall strength of the group were able to quickly upgrade. A better interpretation of Semir advocating youth, vigor, and bold and unrestrained, healthy brand culture. It is by virtue of a pioneering and innovative spirit, Semir created numerous outstanding achievements. Semir from unknown to the public and become a famous brand in Zhejiang Province, Zhejiang province famous trade names, and among the national clothing industry “ double hundred strong &rdquo growth; China, top 100 enterprises, has for six consecutive years was named the top 500 private enterprises China “ ” title, was elected deputy director Chinese service installed Association casual Committee unit. Semir products have been identified as Wenzhou famous brand products, brand-name products in Zhejiang Province, the highest level of first-class country leisure clothing. In addition, children's wear brand “ balabala” &ldquo China won in 2004; the ten most popular children's clothing brand, ” “ &rdquo the title of brand-name products in Zhejiang. In the near future, Semir group will become the domestic and international competitive brands!
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