Company name: Guangzhou Liwan District Chuang yuan shoe industry Co., Ltd.
Brand name: Hui Hui
Registered country: China, Guangzhou
Sales area: Europe, America, Australia, Japan, Korea, China, Thailand
Brand ideology: leather shoes for leather women's shoes
Product category: "Huihui Hui Hui" mainly includes several large series, of which sole shoes account for 40%, sandals account for 30%, boots 30%, and all materials are made of high quality cowhide.
Dissemination language: original juice, original flavor, nature, restore ancient times
Design style: from Retro Art, natural quality, handmade perfect experience.
Target consumer group: there is economic foundation not to be affected by the trend, has its own taste requirements, pay attention to details, do not like the same, demanding practicality and high quality. Not just the appearance of consumption, but also the consumption experience. Such people are steady, honest and independent. They should be attracted by product quality and practicality. This group of people is from the middle and late 70 to the post-80s. No matter men and women, their ideas are advanced, they are more receptive to fashion and new things, and they have a wide range of interests. They stick to tradition, pay attention to image packaging and pay attention to quality. They are a group of people with high aesthetic taste. They are sensitive to color, quick thinking, pursuit of trend, idealism and environmental fanatics.
Consumer characteristics: the pursuit of quality of life, disdain to follow the trend, has been such a consumer group affirmation.
Price positioning: medium and high grade
Brand appeal: highlight the customer's personality, find the fun in the natural fashion and art, experience the excellent quality and combine the practical classic products.
1, the concept of painted brand
The blood vessels in the painted blood flowed in the blood of European and American personality art, respecting personality and freedom, loving nature, understanding and tolerance of all things, transmitting to the audience from art, and enjoying the natural life attitude.
2. Brand description
A traditional craftsmen with a world vision and artistic temperament in Europe and America is a pioneer of quality and nature, creating a revolutionary myths of the times. It combines the artist's thinking and absorbs the natural and original culture and spirit of all kinds of nature. In shaping its own image, it also enriches the connotation of its life through rigorous techniques and innovative techniques. It guides the movement of a new fashion with the founder's posture. It interprets the brand's demeanour between quality and practicality. In the world of existence, it does not only abandon the practicality and quality, but also focuses on the enjoyment and pursuit of life, diligently, and perfectly.
4, the connotation of painted brand
The painting will advocate a respect for oneself and others, respect individuality and respect freedom.
The painting will advocate a healthy attitude towards life, green, ecological and full of vitality.
The painting will promote a quality life -- excellence craft -- applied art.
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