Murrah was founded in 2006 December, through development of nearly 5 years, has grown to China leading fashion B2C e-commerce enterprises. Have the group of nearly 2000 people, hundreds of people designer team, the company's product development center in clothing design and manufacture base in the world ahead of Guangzhou, and the establishment of a fashion buyer team and R & D design studio in Hongkong, France, South Korea; marketing team of professional e-commerce has more than 200 people in Shanghai, the global electronic commerce marketing management; with IT R & D center in Beijing, and the establishment of strategic R & D cooperation relationship with the world's leading American Silicon Valley professional R & D institutions; in India and the world's most famous call center established a strategic cooperative relationship.
Murrah company's goal is to become a leading global B2C vertical e-commerce enterprises, the company's aim is to let each and every customer enjoy the products and experience value the quality of electronic commerce brings the latest fashion trend, in order to let every customer can enjoy the best price products and services, B2C mode has abandoned all the middle of circulation, customer oriented direct sales, the company in order to achieve the best price performance ratio, from raw materials began to purchase, and then combined with supplier manufacturing quality, the quick reaction, the costs to a minimum; the company has and the Pearl River Delta, Yangtze River Delta more than 1000 production the manufacturer directly to OEM production cooperation.
Murrah company attaches great importance to brand management, is the first implementation of independent multi brand management of e-commerce enterprise, the company has created more autonomous fashion brand customer in accordance with the different sub groups, currently has a dream's Bazaar fashion online shopping brand, if Ti poetry fashion brand, Monti Amor high-end business men brand, Klaus Kleinfeld men's brand children's wear brand ING2ING, Bao Lord, young fashion tide brand, but by the original designer of women's clothing brand, dream Basha Vitoria high-end lingerie brand, daughter of herbal Kampo cosmetics skin care brands; product line covers multiple fields, underwear, shoes are women, children's wear, men's clothing, bags, home textiles, jewelry, wedding, cosmetics etc..
brand dream Basha began in 2007 from the development of underwear of e-commerce, has now become the largest online shopping platform Chinese female fashion, according to the investigation report of e-commerce research of domestic professional bodies Ai Rui company in the first quarter of 2011, dream Basha in electronic commerce Chinese lingerie visibility ranked first, dream Basha independent women's brand awareness also ranked first; the high-end fashion brand if mention poetry launched in 2010 to obtain 2010 year Chinese International Fashion Week best fashion design award; high-end business men's brand Monti Amor launched in less than a year, has come out in front in the Chinese e-commerce high-end menswear; dream Basha shoes, bags, home textiles, Bao Lord childen's garments are all ranked in the major fields of their highest subdivision; ING2ING young fashion tide brand in 2011 July on the market, with its avant-garde fashion sense, has become the leading fashion vane in young population; the daughter of herbal Kampo cosmetic skin care brand in 2011 July launched has received rave reviews.
Murrah company in order to let customers with better service and experience, there have been three rounds of international capital investment, in Beijing, Shanghai, Guangzhou are equipped with storage, is currently preparing Chengdu and overseas warehouse; logistics distribution Murrah company entrusted third party logistic company excellent, now can covering the whole country more than 1800 cities and towns; in order to let customers shopping more at ease, in the first 30 days unconditional return policy.
Murrah company through nearly 5 years of rapid development, with the strong support of all customers, has come out in front in the national B2C apparel e-commerce enterprises, overseas markets are high-speed growth, the current products have been started selling, Europe and other overseas markets American; Murrah companies to service products, design and quality to win customer's favor and praise, two purchase rate as high as 70%; according to iResearch market report has more than 77% customers are clear but also the next continue to buy the dream's Bazaar products, far higher than the other same profession electronic commerce enterprise.
Murrah company currently is still in the high growth, face many challenges and difficulties in the future will be, we will further strengthen the supply chain management, improve the shortage problem, further enhance the customer shopping experience, resulting in reduced because of size problems of return ratio. Thank you to all the customers on the company's strong support of gomorrah!
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