Shantou City meters Rudge Footwear Company Limited   

        Shantou rice Rudge Shoes Co., Ltd. is a research and development and production of integrated management of the factory, bor sharp is the company brand. Since the factory to the domestic and foreign brands of OEM processing, OEM. Over the years I think I should have their own brand image. Bor Rui has had clear product positioning and quality strict quality requirements. According to the essence of years of rich men's shoes contact settling down, designed to provide high-quality products for the struggling man. Struggling man should have a broad mind. A hearts and open person, can be for the good of others, also has the wisdom and sharp depth thinking. New, sharp, sharpness, forge into the lead. Just these are indispensable should be most men struggling with the spirit. At the same time have a broad mind, a sharpness. With the fear into the good eye, attract a group of elite in the side, the achievement of his grand albert. - this is bor sharp on the interpretation of
men.         the fulcrum of Hangzhou trade limited company business philosophy:
        operating target
        management planning chain
        brand mission
        assign each struggle have largeness of mind, have the passion and vigor sharpness of men.
        management philosophy of
        talent oriented culture is the soul of
        fashion as the root society as the source
        marketing concept
        to sell not only products, but a way of life and the integrity of the values of
        ABOUT Ltd., BOERUI
        bor sharp is the fulcrum of Hangzhou Trading Co., Ltd is one of the diversification of the main brand, is a professional business "bor Rui" business casual shoes enterprises, bor Rui products series are business casual shoes, leisure shoes, Shi Shangxiu classic gentleman shoes, outdoor leisure shoes, the continuation of the classic product design style, combined with the international fashion trend, uphold the pursuit of individuality and taste, exquisite and comfortable design concept, as the man with the taste of you shape the artistic conception, let the men dress life closer to perfection, quality makes the brand personality, taste, contains business, fashion, leisure with style, make the bor Rui become preferred brand personality in the young group.
        bor adhering to the "unremitting self-improvement, social commitment sharp shoes, endless struggle" principle, adhere to the "integrity, professional, the core idea of responsibility, innovation", pay attention to humane management, vigorously the introduction of senior management personnel and technical expertise, deepening and improvement of enterprise management, and actively create a "good corporate culture, natural, affinity" atmosphere, the formation of a rich corporate culture, and put this spirit into the product personality, form the core brand value, in order to inspire our consumer dare to face challenges in life. Bor sharp shoes provide not only rich products, is also a kind of culture, a kind of spirit, is the transmission of a healthy leisure lifestyle and promoters, to have broad and ambitious, determined to forge ahead and in the perfection of the struggle of the men, to improve the taste of life. The company since its inception, after two years of exploration and development of brand, high quality and innovative management mode constantly grow, unique brand consciousness and the success of brand management, the bor sharp shoes with a new attitude, to accept new challenges, in the increasingly fierce market competition, in the face of opportunities and challenges actively seek a breakthrough and innovation. Bor sharp adhere to the "good faith cooperation, create a win-win" concept of cooperation, "based on the reality, facing the world, future vision and mind, with hundreds of raw materials suppliers and brand agents maintained a strategic partnership of good. Bor sharp shoes with its scale of development ability, prospective design ability, ability of exquisite process and strict quality control ability, creating a move into the world of advanced casual shoes brand. The idea of the brand, take the market as the basis, based on the international fashion elements into the Boer sharp men's characteristics, adhering to the pursuit of individuality and taste, exquisite and comfortable design philosophy, committed to every detail, leading the fashion classic, interpretation of the quality of life, to meet consumers fashion, comfort and quality of life pursuit, strengthened the men in the cause of the pursuit of excellence and dedication to perfection of enterprising spirit in life.
        brand target
        lead the fashion business, heritage brand spirit
        brand positioning
        core consumer group positioning: age 20-55 years old (Core: 25-50 years), have a high awareness of the brand, leading the fashion classic, interpretation of the quality of life, to meet the needs of the consumers. On fashion, comfort and quality of life focus on the pursuit of taste, the pursuit of quality, respected fashion personality, intelligent, confident, persistent pursuit of the fighting men.
       
brand style         products focus on the interpretation of personality charm, a variety of products series reflect man's multi-faceted wonderful.
        business and leisure series, with a mature man struggling consumer groups mainly focus on simple, steady, the feelings of the assembled style, elegant temperament and outstanding professional accomplishment.
        fashion leisure series, dynamic, bright, lively style, show the young and energetic, passionate young urban character, the interpretation of the modern city of colorful life.
        classical gentleman series, in the classical heritage into the interpretation of fashion, personality, highlight the taste.
        outdoor leisure series, pay attention to the movement of the light, that a free style, show the vitality, green health advocacy movement, make people more love into the relaxed nature, to feel the movement of the really fun. In order to brownish red color, give a person the leather high texture of the Lenovo

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