Jin Chang Shoes Co. Ltd belong to the Hong Kong full holdings limited liability company, the company is located in the China Township -- Shishi leisure shoes. Is a set production, supply, marketing research, four for the integrated enterprise, through ten years of development, complete by the family mode transition to the modern Enterprise Inc. Companies focus on their own domestic brand "Jinwang" casual shoes. With the brand effect, the market scale expands unceasingly, the previous scale of production already cannot satisfy current market demand, so the company divestment 60000000 in shoes industrial park Shishi Baogai town new large-scale standardized, garden style industrial park has been officially put into use in 2007, covers an area of 30 mu, of which the shoe production standardization plant more than 3 square meters, the international advanced shoe-making assembly line 3 and various international advanced shoe-making equipment, so far the company has fixed assets of nearly 100 million yuan. The existing staff of 1000 people, including senior management, amounted to more than 100, on the basis of these companies rely on professional management mode, advanced production, management team, the annual output reached more than 1500000 pairs of.
since its inception, the company always adhere to the "management as the basis, consumer satisfaction as the center, quality as life" purposes, to "passionate spirit, personality, the pursuit of better, perfect details" enterprise culture as the base, with "the perfect combination of fashion and personality, Chinese best blue brand" for the brand positioning and direction of development, combined with the reality of the social economy, the consumption environment and the future development trend of shoe, eventually established the "bold, avant-garde, publicity personality," the brand characteristics and product style jingwang! Through the continuous efforts of people selected Jinwang, superb technology, the design of trendy style, and strive to the serialization of products, diversification and individuation, and keep the quality demanding, relying on the rich experience in brand management team to create heart to heart, with the unique eyes the brand culture and fashion elements of a comprehensive integration, by virtue of the brand business of professional integrity and strong executive ability, grind carefully in every detail of marketing, in the process of brand management constantly norms, not only shows the development of a brand to the people, establish a classic example of the one and only. Through close contact, and the mind of consumer interaction, leisure life in Jin Chang pavilion was most incisive!
age positioning: Jingchang consumer groups mainly concentrated in the 20-35 years old young generation, but the consumption demands were concentrated in mind rather than age, as long as the pursuit of "bold, fashion, personality, straightforward, comfort, leisure" consumer groups will be the potential consumers jingwang.
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