To step (Jinjiang) Sports Goods Co., Ltd.   

        Kuang step (Jinjiang) Sports Goods Co., Ltd. is a set design, development, production and marketing as one of the modern enterprise autonomy. In recent years, with the growing market demand, the company develops rapidly, and now owns a stable and quality production capacity, product R & D technology leading, elite and hard work, unity marketing management team and scientific practical sales model.
        Kuang step product creativity and exquisite, fashion and personality, popular and praise of consumers, the products have been all over the country each big, medium-sized city, continue to extend, expand sales network.
        Kuang step brand with young, own, personality, sincere character, suits the young people in the development of the market demand, Kuang step continue to seek change, through the wisdom of deduction, complete self transformation, enhance brand new height. The company with particular emphasis on creativity, advocating individuality, young, vibrant lifestyle, adhere to create excellent quality Kuang step to the elite team, active in research and development, innovation, promote the sustainable development of enterprises. Since the establishment of brand, the company spirit of excellence, in order to market and consumer oriented spirit, and constantly open up, forge ahead, steady growth in sales performance. These are the Kuang Buneng always maintain a strong fortress of steady development, is also the brand the cornerstone of success.
        the corporate culture of
        Company Culture
        for dream,
        dare to do,
        innovation.
        communication into each other, unity and cooperation,
        the supremacy of credibility.
        brand positioning
        brand positioning
        1, the brand idea: the space is limited, the passion and the infinite creativity! Look around the world in a different way, combined with the pursuit of the young, and classical perfect personality. Through the performance of brands want to always be young at heart, advocate sincere, pure, happy life attitude.
        2, the brand style: young, fashion, personality, classical
        3, brand proposition: young, not to
        4, brand goal: to create colorful youth shoes the first brand
        consumer group positioning
        Consumer group positioning
        1, the age structure is mainly 15-25 year old 80, 90 after the trend of gender, personality, pay attention to the taste of life, the pursuit of natural, comfortable.
        2, professional features: students, free workers, like anime, R&B music, activities, graffiti, designers and other fashion group.
        3, consumer psychological characteristics: the pursuit of young fashion, advocating individuality, the desire for freedom and did not lose the self characteristics.

Shoes