American lion brand, founded in 1908. The end of World War I, in order to bring new life to the war bring emotional trauma of European and American people, lion brand officially established in USA, "happy outdoor Happy Outdoor" appeal, emphasis being vigorous and unrestrained, enjoying, into the America cowboy style. By virtue of the professional product characteristics and rich brand culture, attracting countless suitors. In sixty, USA lion brand has become one of the popular professional high-end outdoor sports and leisure brands.
in 2009, the "Lion" brand selected Chinese market as Asia brand expansion of the first war. In order to enter the China outdoor leisure sports market, "Lion" brand brand formally introduced the new visual marketing concept, the complete subversion of the traditional marketing way, and in a very powerful "Lion" as its brand extension of culture, rich and very domineering, attack power, has been widely recognized by people from all walks of life, which in Chinese and become popular brand based on the customer.
in 2010, American Lion Brand outdoor brands, high-end professional, full power Chinese. By virtue of their professional development, design, production, sales ability, as well as the full rich brand culture, and with the momentum of development Chinese outdoor leisure sports market, by the majority of customers and the favor of the consumer, in all provinces of the country has established a perfect sales system, more than 600 stores.
"Lion" brand will continue to provide professional products and service for the business end of the professional, personalized products and excellent services, to provide a more comfortable, more relaxed, more happy life for the country to outdoor sports enthusiasts, the "Lion Brand 'as a professional high-end outdoor leisure domestic brands come first on the list.
America lion brand to Chinese Mountaineering Association, to create outdoor traveler!
USA lion brand, international brand for a century, into the China over the years, has been devoted to the cause of the outdoor, stimulating the development of China outdoor sports as their responsibility, to outdoor sports groups created a high quality as the goal, from the brand positioning to product positioning, channel construction to upgrade from the image, from a single the series of products rich, every hour and moment does not highlight the domineering and steady lion.
American lion brand, by virtue of the outdoor sports fields and made great contribution, in 2011 to become the China Mountaineering Association designated brand cooperation, combination, and China mountaineering, enhance comprehensive quality.
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