Fujian Yifeng Shoes Co., Ltd.   

        MASCAL brand founder Mascal Draconic was born in November 26, 1947 in Italy Florence. In 1968, Mascal entered the University of Milan to study creative design, constantly absorbing the world of fashion information, and made the acquaintance of Valentino (Valentin), Ferraga (Figo) and other footwear design giant.
        1972, Mascal officially entered the leisure shoes design industry, to become a professional casual shoes designer. In 1978, joined the Italy VESUS (Wei Shang) and creative design firm, chief design director, for a number of international famous brand product design. Mascal shoes works with delicate, aesthetic, unique material collocation and style has been many business and arts celebrities love.
        in 1986, Mascal in his own name founded MASCAL brand of casual shoes, into the fashion element in leisure, classic, and strive to classic aesthetic, free personality. In 1987, Mascal launched a personally designed the Refinement (fine) series of casual shoes. Products in short supply, in order to satisfy more fashion leisure people consumer demand, the establishment of more scale senior leisure shoes production base and advanced R & D center Mascal. Establishment of cross-border Design Alliance, product information sharing of resources international avant-garde, fashion, rich, continue to be the level of product design to the highest tidal current field.
        1995, MASCAL brand into the international market, open up the French, British, American successively, Holland, Germany, Switzerland and other countries, the establishment of the MASCAL brand shop in the local high-end shopping malls, shopping centers. MASCAL to "elegant fashion, the design concept of freedom and individuality" to win the heat pursued numerous city of high-end crowd, become the international urban men's quality of life classic brand clothing.
        2010, MASCAL brand into the market will be "China, elegant fashion, brand design concept and the international fashion elements into a market, free personality", a new choice for high-end men's fashion city dress China bring more, more connotation, classic, taste, personality.
       
        two, MASCAL brand file
        - 1947: brand founder Mascal Draconic was born in Italy.
        - 1972: brand founder Mascal to become a professional casual shoes designer.
        MASCAL - 1986, the formal establishment of casual shoes brand.
        - in 1987, Mascal personally designed the first double Refinement (fine) series of casual shoes to win consumer mainstream market consumers, by contemporary consumers repeng.
        - in 1995, MASCAL brand into the international market, to become the city of quality life classic men's dress brand.
        - in 2010, MASCAL brand Italy headquarters official with Quanzhou yatfung shoes limited reach brand strategic partnership, MASCAL brand into the Chinese market.
        - 2011, Quanzhou Yifeng Shoes Co. Ltd as the only MASCAL brand operations center in Chinese region, the official launch of MASCAL brand in the market Chinese.
       
        three, the brand positioning of
       
- brand concept         (also provide schemes for selected confirmation)
        - core consumer
        25 - 45 years old, business success, urban fashion, urban white-collar.
        - brand channel field of
        the area China in high-end department stores / shopping mall, shopping mall (ultra large scale shopping center)
       
development vision of the brand         MASCAL brand is committed to build urban leisure class of global leading brand
        MASCAL brand to become the preferred brand of urban fashion
        MASCAL brand the most investment value of leisure brand
       
        four, the brand image of the product (omitted)
        (1) the fashion business series: feeling - business trip
        (2) urban fashion series: cross - City neon
        (3) the classic fashion series: looking for - the eternal essence
        five, MASCAL brand China region operations center (insert picture: enterprise enterprise location, production scene, team)
        Quanzhou Yifeng Shoes Co., Ltd is located in Fujian Jinjiang Chendai head of the River Industrial Zone, covers an area of more than 20000 square meters, the existing staff of more than one thousand, with the international advanced level of production equipment and advanced modern molding production lines, equipped with modern standard workshop and office building, dormitory building. With the rapid development of nearly twenty years, Yi Feng Shoes Co. Ltd to become large enterprises in a collection development, production, sales as one of the. Was a sports shoes brand FILA, kangaroo, Diadora and other international well-known brand manufacturers specify the Quanzhou Yifeng Shoes Co., Ltd., with rich experience strong manufacturing team and has powerful productivity, obtained the Italy brand MASCAL headquarters approval. In 2010, Quanzhou Yi Feng Shoes Co., Ltd. brand strategy to achieve in partnership with MASCAL brand Italy headquarters, officially became the MASCAL brand in China area only operation center. Therefore, Yi Feng Shoes Co., Ltd. in Europe to introduce advanced production process equipment, the establishment of professional brand operation team, establishing a perfect marketing network, to lay the solid foundation for the brand to Chinese market.
       
        six, media release: outdoor advertising, publishing, newspaper and magazine release activities (omitted)
        seven, shop display: (3D shop renderings, Tulio)

Shoes