"volunteers" sporting goods Co., Ltd. is headquartered in one of the three largest production base of the footwear industry in Quanzhou Jinjiang. As the FILA international group company directly authorized the production of FILA brand manufacturers and WAL MART (WAL-MART) /TARGET (Swire) STORES.INC long-term supply partners, "volunteers" the company has strong technical strength and first-class technical equipment, many times through the assessment of the Wal-Mart Store Inc, too ancient companies, 2002 has passed the ISO9001-2000 quality management system certification. At present the company in operation and management to systematic, standardized, and international standards.
"volunteers" leisure sports brand is Chinese's first professional production, sales of sports shoes enterprises in the name shoe company's main brand, founded in twentieth Century eighty years of age, are exported to Europe, Southeast Asian countries and regions. In 1999, after careful study on the domestic market, adjust the marketing strategy, to enter the domestic market in 2001, quickly opened eight sales outlets, sales area in twenty-five City, won the majority of consumer products. Faced with the new changes of marketing environment, in 2003 the full integration of brand advantage, again.
Mingzhi Sports Appliances Co., Ltd sets its head office in Jinjiang, Quanzhou which is the three largest footwear production bases. As the direct licensed Fila brand manufacturer by Fila International Group Company and long term supplier of Wal-mart / Target Stores. Inc, Mingzhi company has a strong technological power and the first grade facilities in China. It has passed several times approval of Wal-mart company and Target Stores Inc. In passed ISO9001-2000 quality managing 2002 it system certificate. At present the company is stepping towards the directions of systemization, standardization and internationalization in fields of management and operations.
"Mingzhi" casual sports brand is the main brand under Mingzu Footwear Co., Ltd which is one of the earliest to make and sell sports shoes in China. Established in 1980's, it has been selling its products to Euro, USA Southeast, Asian countries and regions. In 1999, after careful study on the domestic market, it adjusts its stragedy of sales. In it entered domestic market 2001, and opened 8 points for sales. Its district covers and the products win 25 cities appraisal from vast consumers. Facing the change of sales environment of new century, it completely coordinates the brand advantages in and enters market once again. 2003.
New business
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