Clothing Group Co Ltd - Shanghai Jinzun Garment Co. Ltd.   

One, brand history and honor: In 1942, Shanghai old -- Peimeng suit, was born in Shanghai to Chinese commercial First Street -- Nanjing Road (Nanjing West Road 1034). [according to the Shanghai History Museum, the Shanghai science and Technology Publishing House published jointly "walk in the memory of history - Nanjing road 1840, S-1940, S", the version number: ISBN7-5323-5372-9/K.50] In 1956, conform to the historical trend of public-private partnerships, "night pearl" brand founder Mr. Zhou Fengkui will "Peimeng suit shop" and other three suit brand shop "radar, global, and Chang" merge, take the lead in the formation of Nanjing road "state Changjiang clothing store". In 1986, "night pearl" brand officially registered, received "seventh garment factory of Shanghai", the formal establishment of "Shanghai suit factory", in the spring breeze of reform, has obtained the big development. In 1999, adjust the way of thinking, a comprehensive enterprise reform, establish modern enterprise system. Introduce the network brand chain monopoly sales system to try for the first time. In 2000, the company invested heavily in the construction of New District extension, has the introduction of Germany, Japan, Italy and all kinds of advanced production equipment. The provincial level regional market breakthrough 10. This year, "Peimeng" clothing brand with new faces appeared "Shanghai International Garment Fair", "night pearl" brand first won the Shanghai International Garment Fair Gold Medal: "". In 2001, "the pemon" clothing production base - Shanghai Songjiang new area was completed and put into production, annual production capacity of 360000 sets. Invited by Hongkong film star Mr. Kenny Ho as "night pearl" image ambassador, the company successfully registered in Hongkong, the beginning of the implementation of the internationalization, quality, brand strategy. The provincial level regional market breakthrough 20. The same year, the "night pearl" brand won again: Shanghai International Fashion Fair Gold medal", "Consumer favorite ten big brand" title, To obtain the international wool Bureau licensing the use of authorization, through "ISO9001" quality management system certification. In 2002, began to get involved in the field of foreign trade, to obtain independent import and export right, began working with many international brands, products are exported to South Korea, Japan, Southeast Asia and other places. National Key Basic occupied the market, total number of network store reached more than 300. And in the same year appeared in the "old Chinese" album and "Shanghai excellent textile clothing enterprises". In 2003, the new district office building put into use, the beginning of the second key enterprises in transition, industrial adjustment, resource optimization and self perfection and innovation, from passive market proxy to direct participation (equity) branch system transition, from labor-intensive to knowledge of science and Technology (chemical, intensive service). "Night pearl" series of apparel won again: "Shanghai international clothing exposition", Pass the examination, to join the Shanghai garment industry association. "Night pearl suits, leisure" won the: Shanghai garment industry "famous brand product" title At the same time, won the "Shanghai 2003 annual advanced private enterprise" title. In 2004, the "night pearl" brand by Shanghai consumer favorite Chinese and foreign clothing brand activities of government intervention "selection activities office" award: "Specify products" Shanghai consumer favorite title; The same year, the "casual and formal Peimeng" clothing brand with new "Seiko elegant, fashion avant garde" add on "Beijing international garment fair". "Night pearl" brand "for the winners, creating famous brand" strategy started. In 2005, the "night pearl" brand continues to be the government intervention in the "Shanghai consumer favorite Chinese and foreign goods Brand clothing activity selection activities office "award:" designated products "Shanghai consumer favorite title; The annual "night pearl" brand sales exceeded 300000000 Yuan, the brand of product structure and the overall marketing strategy fully formed, several generations of "night pearl" people through hard struggle, finally beginning to reap the fruits of the harvest.

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