the South Korean clothing brand in Baidu won in 2005 for our attention, this is because of the launch of the " " series; parent-child attire; ice break market depressive, created when the garment industry sales miracle, formed a unique beautiful scenery line.
1, the brand factor
from Baidu itself according to the international brand value and influence of the. According to the Baidu was born in the early 90 century, by South Korea's top designer Pu Runzhen founded. According to the Baidu because playing " emotional brand " and make known to every family in Korea, become an independent school, products exported to Europe and the United States, stores throughout Italy, France, Hongkong, Southeast Asia and Chinese. Two years ago in China market, according to the international experience, to rapidly expand in business in mainland China, become emotional clothing brand leader. At present, in accordance with Baidu in China stores in hundreds of city of a gleam of, the next step is the two or three line of the city business development.
2, human factors in accordance with Baidu in the second major part of China's rapidly rising, is she seized on the fragile nerves of contemporary people longing for the return of the soul. The rise of modern industrial civilization development of human beings, but also the extrusion of human emotion, highly developed commodity economy in twentieth Century are added to the human free space contraction out. According to the Baidu product loaded parent-child is born in this kind of historical conditions, it caters to the trend of the times, so it can quickly became popular. 3 factors, innovation
according to the innovation idea of Baidu is another important condition of success, the parent-child loaded. The life of an enterprise lies in innovation, who can maintain long-term leading enterprises are in the market as the innovation as the foundation of the enterprise. The " " parentage; concept is applied to clothing, is indeed in accordance with Baidu's first.
5, join the chain factor
franchise chain marketing model is outstanding in today's world recognized brands, look at those popular in the world: McDonald's, KFC, Starbucks, WAL-MART, Carrefour, etc., no model is not the chain operation.
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