Hebei Duonishi washing Development Center   

        investment small shop   the key points of the  

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market is very difficult to find a no competition in the industry, a street, a community you will find that there are three or four washing store, five or six convenience store, seven or eight hair shop twenty, 10 restaurants, food stalls...... No one industry without a rival. Then, open investment entrepreneurs how to win the competition?  
the best strategy is to start at the beginning of planning research out of their competitiveness against other competitors and strategy.  

the first recruit: imitation  

since entrepreneurs lack of experience. So might as well go to imitate. The so-called imitation, is whether goods content, the size of the space, space, space design, content price values location of all imitate competitors.  

imitation strategy looks simple, but effective, use up the advantages and disadvantages are obvious.  

say first advantages. Follow competitors successful learning mode can reduce market risk, but also can reduce the time of searching. We all know that the lack of experience entrepreneurs itself badly, some people say that entrepreneurship shop the failure rate as high as 90%. So the temerity to open a "new" a high degree of risk, not ability also. If can simulate competitors the basic model of success, that can avoid the risk is not a lot of initial stage.  

say shortcomings. Chinese people flocking to do business, this and imitation are inseparable. When you see a successful profitable business, less than a year, the market will definitely have a batch of new competitors to enter. So, only fur imitation can accumulate experience, but the connection can have long-term development is difficult.  

and there's another problem. That is in a given market, "competitors has established the" bidding for the "first" impression unbeaten, insight will only be considered a "second" or "imitator". These latecomers if can not determine their own core competitiveness, it not only can't fight or take "the market and business first", but more enhanced competitors "first" and "boss" status. Their situation may be very awkward.  

second strokes: the attack on the  

the commercial competition, sometimes only by keeping is indefensible, if see opportunity, must dare to move, attack.   use

attack strategy, is positive to the enemy attack. Since the positive, to attack the enemy's fatal weakness, emphasizing their strengths. This strategy use is the most famous Wendy's to McDonald's attacks "where's the beef" strategy. Beef can't see Wendy to attack rival hamburger, only Wendy hamburger not only see the beef, and plenty of beef.  


if you open a children's English learning class, the market competitor bristly, so how do you attack your opponent? For example, although each English cram school emphasized teaching English expatriates, but few foreigners have not received formal and complete children's English teaching and training, if the advantages of children's English cram your emphasis is a complete teacher training, foreign teachers, you can bold attack you competitors lack of English teaching children training, loudly say: "who say can say English can teach english. To teach English to teach children english."  

currently on the market 25 yuan many eat spicy Hot pot shop, because to save cost, Hot pot for material quality is not very good, if you have high quality and low cost advantage, of course you can speak "20 yuan of eat, definitely not inferior Hot pot material" and so on.  

General salon hope guest Haircut rate is high, so that it can raise the price, but peer to perm liquid using cheap, poor earn high profits. If you do not want to use the perm solution of low quality and the industry, you can emphasize perm solution only have high-quality brand, let guest hair and beautiful, and safe.  

the third measure: avoid   different

a strong opponent, can fight war, not self choose back. A competitor to avoid and strong competitors, this is the "segmentation" strategy.  

market segmentation, is to choose different area market, with main competition compete. Such as rivals in the city, you can choose in the suburbs, rivals in Shanghai, you can choose in Nanjing.  

object segmentation, distinguish different competitors in operation. Such as: Children's English learning class, general competition is for general widely in children, and you are aiming at the high income families with children, of course, you have to provide high quality service and teaching, relative improvement in the cost.  

commodity segmentation, according to the different objects for commodity also is different. If you open the English cram school is for adult business English, however, teaching materials, teaching, service and children's English is not the same. In traditional foot massage dominate the market, hit Thai massage, Thai massage to trained for goods characteristic, have the goods only sex and positioning.  

the price on the segment, the parity steak, flat Japanese cuisine, 20 yuan to eat, all is the use value of the segmentation strategy. In addition, in the hairdressing market emphasis on professional design, high quality service of high prices slightly, etc..