[Strait guide] Shan Country drinking art in 5 years to open 50 stores in Shanghai, Expo Strait guide tea merchants Lin Yuhui Shanghai four Bo tea; Xiamen Shan Guo Yin tea industry Co., Ltd.
In the 5 years, Shan Guo Yin has to open 50 stores in Shanghai and set up a branch company.
To the end of February, just to get the unique gift tea of World Expo Xiamen Pavilion, this news is both a surprise and a surprise. Lin Yuhui, general manager of Shan state drinking art, told reporters that in the sense of Shan state drinking art, the Expo is not only an opportunity, but also a platform for the brand growth.
No advantage and best advantage.
From the competition of Xiamen brand tea merchants, how much Lin Yuhui surprised him. Taking part in the competition with the mentality of "training and training", Lin Yuhui understood that the Shan Country drinking art was established only for a few years. Before it was mostly exported, the development of the brand was only two years ago.
"Without a key team, no special personnel, no special funds, it looks like we are fighting a war that we are not prepared for, but in fact, we are better prepared than anyone else." Lin Yuhui seemed to be proud of himself. Before joining the Expo, Shan Guo Yin began to design products and outsourcing for the Expo. So when other companies were working on the design and creative ideas, the mountain state drinking art had already produced a complete and mature design plan, even with samples.
According to Lin Yuhui, they have designed three products for World Expo. Among them, most of them are satisfied with "four Bo tea", including Tieguanyin, Dahongpao, Taiwan oolong and black tea, and a special teacup.
"In order to win the" ticket "of the Expo, I will do everything in my power. Lin Yuhui said that in two months of design time, he ran in Shanghai, Shenzhen, Fuzhou, Wuyishan, Jingdezhen, Yixing, Dehua and other cities, and created the highest record of his business trip. Finally, because these are called impeccable designs, Shan state drinking art has become the 10 thousand gift giving supplier of Xiamen Museum.
Shan Guo Yin will set up a branch in Shanghai.
To become the only designated gift tea in the Xiamen Pavilion, there is no real income for the Shan state drinking art. Even if some products are paid, it is still impossible to balance the expenses, but Shan Guo Yin does not care.
"After the Expo, our brands will have higher reputation and wider influence, which is what we value." Lin Yuhui said frankly that they have applied for the trademark registration of "four Bo tea", while most of them are considering the layout of Shanghai.
Lin Yuhui said that at present, Shan Guo Yin has opened 3 chain stores in Shanghai. In the 5 years after the Expo, the number of stores in Shanghai will reach 50. Not only that, Shan Guo Yin Yi also intends to set up a branch in Shanghai.
(Herald reporter Sun Chunyan / Wen Wu Xiaoping / map)
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