Shenzhen city XinDa standard enterprise management consulting Co. Ltd.   

& nbsp; & nbsp; & nbsp; & nbsp; COSTCO---- Wal Mart only afraid of the opponent & nbsp & nbsp; & nbsp; < br / > good never appeared negative monthly sales growth, per store average sales amounted to $1.05 billion, these & nbsp; & nbsp; & nbsp; & nbsp; is good to create a miracle. As a result, it was called: "WAL-MART only afraid of opponents."       />           ; retail enterprises to limit their own business products can not exceed 4000 kinds?           consumers have to pay to enter the store?    ;       in a good many (Costco), these questions will be made fun of: only a fool will do so! But that's what CEO Jim Singili did. It is also because of business philosophy Zoupian Jian Feng, makes good expansion, has become a myth of the retail sector. & nbsp; < br />  & nbsp; & nbsp; & nbsp; good origin & nbsp; < br / > as of 2006, Costco has gone through the course of 23 years, but Chinese people generally to it also is strange, this in the world with 488 shops of the company has not yet entered the Chinese mainland. And it is known as the fortune hunter, because it has a unique set of global sales model. However, this model is not the first of it's kind, but was born in more than 30 years ago in the retail sector is dominated by the price Club (Price  i8  club, Costco CEO Jim in the work of the nearly 20 years, from a mattress stevedores growth as the manager of the whole store. & nbsp; < br / > although Jim in price club work hard and complicated, but he in the boss Alfonso Price learned a lot, and later these things, without exception, to be good multiple inheritance. Pulaisi for the retail industry is set to break the conventional thinking: at price club, no advertising, are the most popular several credit cards, only to become a member before they can enter the store shopping. & nbsp; < br / > and for Jim sales philosophy inherent maximum subversion is from Yupulaisi for profit is strictly limited, refused to get extra money from consumers. & nbsp; < br / > in Pulaisi edification and Jim have become the masters of a retailing, "timely and appropriate quality suitable suitable price" is the principle of retail industry is the most basic and most boring, but in his hand has played brilliant. Finally, in 1983, Jim resigned from the price of member stores, and Jeff Brotman (current chairman of the good) to set up a good partnership. & nbsp; < br / > is an interesting episode where, when Jim told Pulaisi. He is ready to set up warehouse sales club, may become competitors with price club, Pulaisi did not too seriously. But not Jiupulaisi realized his training staff to become their most powerful competitors. 10 years later, that is, in 1993, the price of member stores and many good things were combined. & nbsp; < br / > achievements & nbsp; < br / > good multi in the world has a remarkable performance: since its inception, subordinate shop never appeared negative monthly sales growth; is currently the nation's four major retail enterprises, in the global retail enterprises ranked 7th, 2005, 488 stores around the world's total sales revenue is $590 billion, in the world's top 500 enterprises ranked No. 28. & nbsp; < br / > with other to pursue low-cost target peers, such as Wal Mart and Taggart is different, good products and different grades, in its customer carts may also placed a value of $5 million diamond ring and a huge 64 ounces of bottled mayonnaise. At present, many of the good things in the world about 48000000 members, these members are not only as slaves as loyal to a good thing (according to UBS reports, a good number of members of the average annual consumption of 22 times), and the amount of each consumer is surprisingly high.   />    it is for these reasons, in the United States, Costco has been considered to be "Wal Mart only afraid of company, among the best in the American customer satisfaction index evaluation also won several national discount merchants (DM) of the year award.   good tricks & nbsp; < br / > & nbsp; < br / > Company per square foot store annual sales ($) & nbsp; < br / > target (TGT) 307  < br / > North Chuo mu (Nordstrom) 369  < br / > Home Depot (Home  depot) 377  < br / > Wal Mart Wal-Mart* 438  < br / > BJ 's  445  < br / > Sam's Club (Sam' s  Club* 552  < br / > Costco (Costco) 918  < br / > 100