Shanghai Semir Garments Co., Ltd.   

The enterprise     industry; Jane   dielectric

        Semir clothing Limited by Share Ltd is a leading multi brand apparel listed company, focused on leisure clothing and children's clothing business, including the main business clothing design and development, production, marketing and distribution of outsourcing.  
The company was founded in December 18, 1996, listed in March 15, 2011. Has Semir and Balabala two online brands, including the Semir brand mainly engaged in adult leisure clothing, children's wear business Balabala brand. Company's existing Wenzhou, Shanghai two major industrial parks, two purchasing base, and has constructed the coverage of the 30 provinces and municipalities directly under the central government, more than 6000 terminal stores sales network.  
        according to the strategic development of joint-stock company of multi brand, in 2011 the company set up in February"... Minette women's division, created from Paris fast fashion brand aims to provide simple and easy to ride, interesting and diverse style clothing for young female fashion.

      2012 June start straight camp shop open up in Shanghai, so far there have been 36 straight camp shop. According to the company development strategy in 2013 August to join the national open area.
        brand   set  

       "... Minette "women's positioning in the yearning for fashion, like go shopping, shopping, a monthly income of 2000-6000 yuan, mental age 17-28 year old Chinese woman, always bring you easy to ride, interesting and diverse Paris fashion, close in time, as your close friend;

Production of       product; strategy; slightly

          through simple and comfortable high-quality fabrics, such as Macarons rich like an attractive color, simple design, attention to detail, accessible price; mix of retro and fresh, through formal and street, dressed up the romantic sweet, confident 100 change"... Minette "women.

Enterprise     the
 
Core philosophy: Zonta still wise, harmony and win-win
The         life: focus on apparel   focusing on customer   to create a leading international multi brand fashion group
May         landscape: the Semir make become China leading fortune 20 multi brand fashion group
Business philosophy: River water, the river with  
Two satisfaction: the employee satisfaction, satisfaction of project project partner
Four phenomena: Semir is a home, creating a harmonious culture; Semir is the ship, build team culture
                    Semir is a legal person, the construction of system culture; Semir is a school, creating the learning culture in
main business: clothing, shoes and hats manufacturing sales