The brand of oluya Kerr mainly focuses on the cultural heritage and the pursuit of perceptual crowds. It will be a combination of fashion and elegant elements, highlighting the feminine beauty and elegance of the high-end consumer level; the target customers are 38-55 years old, advocating noble and confident women.
Target customers wear all the fields: leisure time, white-collar parties, senior business activities, cocktail parties, fashion Party and so on. The overall image is a new aristocracy of elegance and waste, designed for fashionable and elegant women, with ingenious technology, strong sense of hierarchy, high overall harmony, high feminine characteristics, women's disguise and sense of value. The fabric is mainly made of cotton, linen, silk, silk and wool natural materials, a small amount of blended and Lycra effect, and comfortable handle; combined with exquisite special crafts such as embroidery, PEG, folding, printing, hot drilling, etc., it combines the Chinese and Western culture perfectly, and is committed to the idea of elegant Oriental women, winning the favor of high-end consumers at home and abroad.
Age positioning: between 38-55 years old
Price positioning: 599 yuan -1999 yuan.
Main business: designing, producing and selling clothing brands for middle-aged and elderly people.
New business
- Huang Lian Fu
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