Zhejiang Jianpa Co. Ltd.   

Brand positioning: Style:   personality, fashion, noble, perfect   features: Rong LAN is a kind of attitude to life, only to understand the life, the pursuit of perfection, noble fashion services; Rong LAN spirit will guide Chinese fashion, the embroidery technology and fashion the perfect combination and carry forward; Rong LAN interpretation a kind of attitude to life, into the daily work, life and various social occasions.   consumer orientation: 30-45 year old the intellectual women   market positioning: does not limit the city area and scale, the per capita   GDP  6000 yuan as the market entry limit   channel positioning: large independent shops in mainstream department stores and street side hall main English   LOGO   U.NIVE  U-Unique; definition: (Wei Yi), Rong LAN has its own characteristics in the design style, the processing technology, will become the customer the choice of Wei Yi.   N-Noble (noble), Rong LAN will be the perfect embroidery process deduction on the clothing, while the use of sophisticated materials, make the products have a noble temperament.   I-Ideal (ideal, perfect), Rong LAN in the design and development aspects of the full strength, design elements gradually perfect, let the audience feel satisfied, nature as the ideal choice.   V-Vogue (Shi Shang), positioning and trend Ronglan accurately grasp the trend of the clothing, meet the market popular trend and customer requirements in the mature elegant high-end, more add a striking Shi Shang.   E-Effect (effect, return), Rong LAN brand has all sorts to squeeze the brand-name clothing market conditions, to allow the operator to produce generous returns.
main business: Home Textile women men