Wuhan Kang Li Clothing Co. Ltd.   

In 1991, ISBL Isabella brand was born in Oriental stylish Hongkong.
        in 1993, Hongkong Kang Li Group acquired the taking shape of ISBL Isabella brand trademark and design studio, and heavily ISBL Isabella brand in Hongkong market construction and cultural precipitation, a solid foundation for the rapid development of the next step. At the same time established Wuhan Kang Li clothing Limited company in Central China city of Wuhan City, vigorously promote ISBL Isabella brand.
        Wuhan Kang Li Clothing Co., Ltd. is a professional design. Production and operation of women's fashion of the modern enterprise, we have a professional and technical personnel and modern production equipment and excellent. The company since its establishment in 1993, adhere to the "female beautiful purpose for service in the world", follow the guide "to do, first create the wealth, with performance; life" concept for the enterprise. By the unique design style. Strict management and perfect after sale service has been renowned in the "cross-strait four", its brand image has won wide attention from all sectors of society and consumer trust.
        over the years the company, has import CIS brand strategy, in order to enhance corporate brand, product quality assurance, in the procurement of raw materials. The new fabric style design. The quality of screening. The cognizance of the strict implementation of ISO9000 quality system standard. In order to establish a comprehensive image management system and strengthen the company's brand position of enterprises, the implementation of enterprise CI import mechanism, using the media strong combination and class POP visual recognition project elements, make the brand reputation has win support among the people. Isabella "products sales network has spread all over the country. In 100 on the home shopping malls, agent's has developed more than 300 franchisee, won the praise of partners.
        in 2011, ISBL Isabella subordinate to the Deputy brand QS.ISBL Jones. Market segmentation positioning Isabella, make QS.ISBL professional leather brand, and quickly occupied the national each big market.
        in 2012, the Kang Li group once again on ISBL Isabella brand upgrade, launched the Do.ISBL Isabella new image of Dora. DO has the interpretation of the meaning in the English, supplemented by top stores VI visual image, classic design combined with fashion, and strive to build a culture with Do.ISBL of Dora. Isabella women's totem.
Brand:
        English: Do.ISBL
        Chinese: Dora. Isabella
        brand meaning: fashion, to create a legend
        brand positioning: females aged 28-40, center consumer female
30-35 years old         Dora. Isabella is to fashion, concise, elegant fashion style as the main style of design. Create a elegant woman, emphasis on detail design, noble texture, show female soft, flowing lines fluent, soft colors, elegant and not too strong, concise design but not fancy, throughout the year to develop 1000 element structure, with different a neon space, meet the 28-40 years old economic independence, advocating brand, have self assertion of women taste demand.
Enterprise culture:
        the company mission: to create a boutique         led neon fashion; interpretation of the colorful world of     shape the charming Kang Li
        business philosophy: the pursuit of innovation is the source of enterprise power   inexhaustible;      
          the pursuit of excellence is the enterprise's growth capital
        management concept: respect for the responsibility of               advocating competition             the pursuit of quality of           the pursuit of high performance
          benefit and efficiency is the soul of enterprise management
          specialization, standardization, scientification and modernization of enterprises is always persist firmly in pursuit of the objectives of
        team spirit: to do, first create the wealth, with performance; life.
        service tenet: customer first -- the customer is the boss
main business: brand women forever