Qingdao giants Industry Co., Ltd.   

Giants underwear Investment Manual

PROMAN
Giants
A company profile
Qingdao giants Industrial Co., Ltd. in 1992 by the Taiwan famous entrepreneurs, underwear R & D expert Xu Lixiong investment in Qingdao founded. Is a professional R & D, production and sales of PROMAN giants, PIERRE  peel CARDIN? Pierre Cardin, SANTA  BARBARA  POLO&RACQUET  Club Santa Barbara polo, KINLOCH  gold Anderson. Anderson international top brand underwear of Taiwan owned enterprises.
Company headquarters is located in Qingdao Haier Road 2, for the company marketing and financial center, production base is located in Qingdao hi tech Development Zone giants Industrial Park, office and factory building area of more than 52000 square meters, 1000 square meters of underwear R & D center construction area. Enterprise existing staff 500 people, has more than 40 R & D personnel, with the world's most advanced sewing equipment more than 500 sets, more than ten kinds of imported equipment, production line 16, annual production capacity of more than 10000000. Qingdao giants Industry Co., Ltd. is currently the number of independent professional R & D team, its own manufacturing plant and improve the sales network of professional underwear enterprises.
Company in Taiwan - Taiwan Hui Industrial Co., Ltd., founded in 1971, in addition to the giants, YG, chief and three own brand, has been gradually agent playboy, jockey, YSL, PIERRE  CARDIN, Garfield, FELIX  THE  CAI and other international well-known brands in Taiwan area general agent, exclusive Taiwan underwear market half of the country.
Business philosophy:
A matter of conscience, harmony, sincerity, the importance of communication, build consensus, to win the trust of customers
Diligence - be industrious and frugal and upwards, pay attention to cost, efficiency, promote enterprise growth
Creative -- meaning of innovation, innovation, quality, pay attention to daily improvement, meet the demand from time to time in



Two, the company
1, 1992    
Taiwan underwear Godfather Xu Lixiong will have more than 40 years of history of the world famous brand PROMAN giants in Taiwan,
2, 1993    
Qingdao giants Industrial Co., Ltd. was established in Qingdao, China, the same year, the new production plant in Qingdao completed and put into operation. PROMAN giants underwear products to the leading R & D design, strict quality requirements, unique fabric technology into the market, quickly won the high recognition of consumers, creating a new chapter in the Chinese mainland professional underwear
3, 1998    
By virtue of "PROMAN giants" underwear in the Chinese mainland market excellence, rich Qingdao Industrial Co., Ltd. has made "Pierre Cardin", "Santa Barbara polo" and other well-known international brand underwear in mainland China production, sales agent of the right.
4, 2004    
The company invested heavily in Jiaozhou, Qingdao, the construction of 225 acres of rich industrial park, the introduction of the world's most advanced production equipment, so that the plant capacity, quality has been further improved, the development of enterprises into a new stage of rapid development
5, 2011    
The company invested heavily in the construction of Asia's first professional underwear R & D Center - the center of the rich and powerful R & D center officially put into operation, has become a set of independent research and development, production, own sales channels as one of the professional brand underwear manufacturing sales group.
5, 2012    
Qingdao rich industrial Co., Ltd. have made the British Royal brand "KINLOCH  Anderson Kim Anderson" underwear series products in China, production, sales general agent right.
Three, brand positioning and product structure
1, brand positioning
Age: 25-50 years old
Customer positioning: health, fashion, the pursuit of quality of life of white-collar workers
Design concept: "professional, comfortable, healthy" as the theme, to create a PROFESSIONAL professional PROMAN giants
Product spirit: professional, intellectual, enjoy
Style positioning: comfortable and elegant, exquisite fashion
Price positioning: medium and high grade
2, product structure and fabric composition
Product structure:
"Giants" brand is our own brand, products, goods complete, men and women's underwear, vest, short sleeved shirt, home clothing, thermal underwear, casual wear, socks and items.
Fabric composition:
Long staple cotton, Meiya Bi, DuPont Lycra, modal (Lenzing modal), Wheeler Fute, copper ammonia fiber, superfine fiber, carbon coffee, cashmere, mint fiber < br > main business: brand underwear, home service \ pajamas, knitted underwear