Pajama market has been expanded to including folks back home to wear what category, and is not necessarily sleep to wear what, in this case, pajamas (Sleepwear) concept of gradually transformed for home service (Homewear) the concept. In addition to fashion, people also very concerned about what they wear at home, home faction has long gone beyond simply to wear basic needs. Women may closet fashion but they also want to pile up like a mountain hand, with the latest fashion styles and colors of clothing Home Furnishing. At home not only need to be comfortable, but also want to look more sexy, more beautiful.
In China, the whole Home Furnishing service concept is from the west. In the open era, people almost no specialized pajamas, home service concept, in home wear wash old outdated clothes, T-shirt is only normal.
In the early 1990s, due to the introduction of the drama, the "Korean wave" culture in China began to sprout, Korean culture is also the initial prototype, drama plot performance and mainstream background caters to the aesthetic temperament and interest of our audience aesthetic, and the level of detail to show the plot of Korean culture, let us from saw the bit of traditional Chinese culture, such as filial piety, respect for elders, generosity, advocating etiquette, and so on, in the resonance in find a destination, thus conquering the huge crowds of people, also produced many Korean fans ".
In such a cultural background, gave birth to the product of the culture of the "Korean wave", bear the brunt of the clothing, which delicate warmth of home clothing culture but also sought after by Korean fans, began to enter the details of clothing, "South Korea and Kazakhstan" era. With the Korean "Project Runway", "Miss Mermaid", "see" the hit, series one of the Korean home service culture is becoming more and more mature, began to evolution as advertised, "the Korean fans," fashion, become internal symbol of taste and the catalysis of Korean extending therefrom, cause the business of domino effect.
main business: home clothes, pajamas
New business
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