Hongkong city beauty underwear Co., Ltd.   

Hongkong city beauty underwear Co., Ltd. is a professional design, production, marketing of women's underwear in one of the modern enterprise, the leading products are bra, underwear, thermal underwear, sling, seamless underwear body, Home Furnishing wear, pajamas, etc. the whole series of underwear products, under the heart of beauty beauty of City, now we have DU  SHI  LIR  EN, city qiancai beauty and other well-known brands, to meet the various needs of different consumers. Since listing, Hongkong city beauty underwear company to serve the female as the principle, adhering to the "founder" of urban women's idea of a beautiful mind,   committed to caring for women's underwear business.

            as an integrated enterprise, the company on the one hand, global positioning, advocating the internationalization strategy, regularly every year to participate in the global scale the most   French Paris, Lyon International lingerie, clothing Beijing Expo home will, Shenzhen lingerie; at the same time the irregular organization the design team visiting Europe, timely learn the top international design concept and fashion elements, constant   into the product development and production; and to establish a long-term cooperation relationship with many famous international underwear brand; on the other hand, continue to hone the enterprise internal strength, enhance the management level, to enhance the competitiveness of enterprises.

        at the beginning of 2010, Hongkong City Beauty Company Limited under the beautiful heart city beauty in terminal market, develop "business strategy consultant + experience marketing", advocate "the mode of chain operation of beauty underwear experience Museum". Today, the company established a chain Monopoly brand system mature, including the store image design of high-grade unified, logistics and distribution channels, professional and comprehensive customer service tracking service system. At the same time with the brand promotion continued investment, through the publicity of network, flat, outdoor media, establish a brand, to ensure that all stores selling products. So far, the company has integrated a set of available terminal shops copied "profit" system, output of the entire shop, ensure that the dealer profits maximum protection.

            2012, Hongkong city beauty underwear Co. Ltd which city qiancai beauty in e-commerce market, open the O2O line of brand experience idea, adding Tmall, formal operation "city qiancai beauty flagship store", really realize the offline entity shop, life museum experience product line, by the high quality service, affordable prices to buy, let more consumers to buy the rest assured it, wear.

        based on now, look to the future, Hongkong city beauty underwear Co., Ltd. adhere to the "people-oriented, the pursuit of excellence, enhance the humane wearing taste,   development direction to create the beauty of a woman's heart". In the diversification strategy, Hongkong city beauty underwear Co. Ltd will be for women to create a more beautiful and elegant. At the same time to innovation as the driving force, is committed to creating underwear terminal sales system, the most powerful become domestic underwear Lian Suoxin model leader.

Enterprise vision: let the city qiancai beauty personified as the representative of Oriental culture, make its become reveal female oriental charm of the world a fashion brand.
Enterprise purpose: care and mental health of women, promote women humanized wearing, working for women to create both the modern fashion and the integration of high quality product is the essence of Oriental culture.
Enterprise spirit: practical, innovation, transcendence.
Enterprise culture: the humanized management, respect everyone, everyone is the master.
Business philosophy: people-oriented, to culture as the soul, the pursuit of excellence.
Corporate values: honesty, win-win situation, create.
main business: underwear