Dongguan Lan Li Garments Co. Ltd which is the predecessor Lan Li brand in 2004, founded in Shenzhen in October in the town of Buji specialized in underwear sales oriented business chain brand underwear. In 2005 straight battalion store has expanded to more than a dozen, and then begin to move towards the open the majority of entrepreneurs to join chain brand development. Lan Li brand is now mainly in R & D, distribution, logistics, sales, management consulting for the integrated underwear brand chain. Products involved in bra, underwear, pajamas, casual wear, underwear, body sculpting underwear and other fields, to "your side of the underwear experts" as a brand positioning. Lan Li brand with "create value for customers" creed, thought that the customer responsible attitude as the fundamental starting point, always uphold the integrity of management. The company team forge ahead in unity, pragmatic and efficient, to provide a good service platform for the franchisee. Frontline sales staff enthusiasm hospitality, professional services, won the customer the consistent high praise, locked in a large number of loyal consumers for Lan Li brand. Lan Li brand of "a variety of small, fashion is supreme, quality and price of Ping," product strategy, strict production, scientific ratio, standardized management, continuous innovation, in the joint efforts of all my colleagues to make the enterprise sustainable development. The "Lan Li" brand from a regional business and then to the national market, and has established several customer service and marketing, training center and product distribution center, boosting the national market.
Lan Li's vision: to create value for the customer
Lan Li's mission: to build the most innovative Chinese underwear brand enterprise
Lan Li purpose: to build a shared success stage
as a man with a dream
Lan Li product: fashion is supreme, quality and price of Ping
Lan Li talent: integrity, unity and cooperation of innovation growth
main business: underwear
New business
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