Di Jialun   

Shantou Lide beauty Knitted Garment Co. Ltd is located in Guangdong Province, Shantou city Chinese, owns the network brand "Di Jialun" and the real brand "DeaMax" two brand;
Brand planning:
The network brand "Di Jialun": as a vanguard force of enterprise electronic commerce market, the brand team from the beginning to enter the Taobao has reached the depth of cooperation and Taobao, by opening the Taobao flagship store directly facing the terminal customer service, with the addition of Taobao purchasing department cooperation in online shopping mall opened at the beginning of the 1200 national city the establishment of more than 2000 franchised stores, a perfect combination of online and offline let "Di Jialun" brand expanding rapidly;
"De Jialun" brand positioning: comfortable theme underwear brand
"De Jialun" price position: in the end the network consumer groups, in the price between 49-109 ladies bra, 99-189 between the women wear bras bra
series; "De Jialun" target groups: age at 18-30 years old female fashion

Solid brand "DeaMax": as the enterprise line market leading brands, mainly targeted at high-end 25-38 year old female underwear market, "DeaMax" brand as "de Jialun" brand a sub brand to the line, through years of development efforts, has formed a set of independent management mode, the brand is committed to professional fashion underwear design, research and development, the brand chain operations; the company with international vision, insight into Chinese female consumer demand, the integration of developed series of underwear products favored by consumers. At present, brand stores left the steadfast footprint to fast, good pace throughout the country.
"DeaMax" brand positioning: to gather for the theme of the underwear brand
"DeaMax" price positioning in the high-end consumer groups: entity, prices in the 59-129 based 79-139 service based Home Furnishing ladies, ladies bra brassiere, 159-259 series,
"DeaMax" target groups: age at 25-35 years old female fashion
The strength of the brand:
The company has a delivery room, production area of 15000 square meters, with a living area of 5000 square meters, more than 500 employees, including 50 management personnel, sales and service personnel 20 people, design and development staff of 10 people, technical personnel 20 people, the workshop production personnel more than 400 people. The introduction of one-stop production equipment more than 400 sets;
Company history:
In 1985, started from a family workshop to undertake underwear production;
In 1992, the United States and Canada reed factory set up, start for domestic and foreign well-known brand OEM;
In 2002, lead beautiful Knitting Garment Co. Ltd. founded
In 2004, the establishment of independent America Lide beauty brand department, officially entered the America underwear market
In 2006, the introduction of the concept American Lide beauty comfortable underwear, "Di Jialun" and "DeaMax" brand department established;
In 2008, "DeaMax" won the national award of "bra cleaning balls," the patent certificate
In 2012 April, "Di Jialun" brand to enter the Taobao mall
In 2012 April, "Di Jialun" brand and Taobao cooperation in the development of more than 2000 stores entities;
In 2012 April, the company officially "DeaMax" in the "de Jialun" brand, the "DeaMax" line under the brand
Management into the "Di Jialun", in order to realize the network + entity strategy speed!
main business: main brand underwear and part of the furniture products