Group:
HUAZHIXU (Hua Zhixu) Company Limited was founded in 1989, is to "franchise" mode of operation known as well-known Chinese leisure clothing enterprises. Start at the beginning of the Chinese Zixu founder wanted to "take the Hua Zhixu brand spread to every corner of the world, the hearts of every consumer", the implementation of the "brand Xingye" strategy, take the "development road of growth and growth of combining", promote the marketing force to culture, chain outlets spread all over the country, development is very rapid.
Hua Zixu group 21 years of development, now has 3 professional clothing line, respectively in the modern production plant in Zhongshan City, Fujian Province, with 30000 square meters, with the exclusive cooperation workshop up to more than 10, production equipment and process flow tube to introduce foreign advanced management and perfect. A combination of both, so that China Chinese Zixu brand, is one of the China consumer favorite brand.
to achieve sustainable development, China Zhi Xu group in the "Three Five Plan" clearly put forward to build the strategic goal of "business 100 years, a hundred years of brand", and in 2010, respectively, in all parts of the country to expand the flagship store, the Chinese Zhi Xu retail shop rose to nearly 500.
Hua Zixu the spirit of "integrity, pragmatic, innovation, Thanksgiving" business philosophy, focus on product development, supply chain management, terminal channel construction and information construction to improve; continue to deepen the brand extension strategy, set up Mr Hua Zhixu as a very competitive market China young leader brand, go out of the country, Yangwei
international market main business: Menswear
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