Boss prince, also known as?? ??. Originated from Europe, as the Italian Bols Prince Group dress Co. Ltd which men's brand, the concept of brand development for the modern fashion design success man. The pursuit of the cause, the creation of wealth, pay attention to personality in the clothing complement each other, fusion, reflect a kind of simple and the innate strength. Every piece of clothing design is low-key but don't lose the unique, can highlight the wearer's personality and not for exaggeration. The biggest characteristic of BOLS Prince is these two concepts, fashion style skillfully fuses in together. Color with smooth, style uniform, cultivating one's moral character and comfortable, fully reflects the modern fashion of successful men low-key charm.
2005 Boss prince into Chinese, the establishment of Shenzhen Boss Prince clothing Limited company, the company to develop, production, sales in one, business model, to occupy the market China. The brand for the domestic brand sales, to achieve the strategic development vision. A large number of the introduction of international design talent, composed by Korean designer centric design team, specially designed for modern successful men 28-45 years old fashion design, build the international well-known style of the Han school brand business men.
2008 Boston for the maintenance of the vast number of consumers love the prince, support, the establishment of VIP member platform, to provide services for more than 50000 of the members, the VIP customer loyalty is very high, regular consumption volume stability. Brand more regularly scheduled VIP discount activity, so that customers feel valued preferential treatment. Arrange customer service commissioner regularly give customer service, customer service tracking and feedback. Pay attention to every detail of the elements of the market.
Boss prince in 2010 after several years of market research and product sales analysis, more clearly determine their own direction of development, and the product style popular the demand of the modern fashion of successful people. This company to promote Boss Prince Hanpai brand business men. To increase market share in Chinese market, the company with a number of media cooperation.
main business: Menswear
New business
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