Oudi children (Odile) brand concept is very pragmatic, Oudi son is English oh dear transliteration, meaning is dear. Odile the basic kernel to health, natural, caring for the brand concept, and will draw these elements and inspiration in life, into the fashion design, we fully consider the characteristics of child active sweat more, created for children to grow up in a healthy costume. Odile pursuit of healthy and natural life taste, pay more attention to the warm and happy family atmosphere, but not too much publicity reflects popular feeling in synchronization with the fashion, to the childhood life bring sunny warmth and happiness.
Oudi children believe there is strength must have the charm of this sentence, Odile believes that "good kids speak for themselves" the laws of the market, in order to have a meaning grow sturdily cartoon giraffe for the brand image, rich individual character design, materials science and environmental protection, exquisite workmanship is exquisite, ensure that the noble quality, win the parents and children favor, to win the market. Outi apparel trade Co., Ltd. was founded in 2013, is a collection research and development, production and sales in one, specializing in "Outi Odile" brand's modern clothing enterprise.
Brand name: Odile Oudi
Group positioning: 1 - 7 years old
Brand positioning: the upscale children's clothing brand
Product positioning: high-grade quality, mid-range price
Branding: good kids they talking
Mission: to create a healthy green children
Objective: to create brand China baby comfortable clothing brand
Brand features: original design, excellent quality, characteristic culture, a strong marketing
Brand personality: comfortable, fresh, simple,
Product structure: suit, shirt, jacket, coat, trousers, skirt, accessories such as
Role: Essentials of children's growth.
main business: Children's wear, children's apparel
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