LVMH group (Fendi)   

Fendi) is a famous Italian luxury brand, most as early as the family leather, Fendi Fendi's most famous Mo too ItBag "Fendibaguette" Fendi baguettes stick handbag (by Fendi family SilviaVenturiniFendi design), 1965, due to addition of Karl Lagerfeld (Lagerfeld, Fendi, gradually increase the senior women's clothing, men's clothing, footwear, perfume.
Fendi story began in 1925, in the Roman ViadelPlebiscito a small workshop, Eduardo Fendi EdoardoFendi and Adele Fendi AdeleFendi couple manufacturing handbags and fur. After the two World War, the company began to thrive. Fendi and Adele Fendi's five daughters Paola, Anna, franca, Carla and AldaFendi in 1946 joined the family business. Today, Fendi (Fendi) continues to shock the fashion world with innovative design.
Fendi (Fendi) brand specializing in the production of high-quality fur products, in 1955 for the first time held Fendi (Fendi) fashion conference. Followed by the company gradually develop and grow, business scope expanded to category of knitted apparel, swimwear, lower prices of garments, and even the development of the jewelry, kirtle perfume, but Fendi brand still in the fur clothing in the fashion world reputation. After the death of Fendi (Fendi) founder Eduardo Fendi (EdoardoFendi), the company by Fendi (Fendi) family of five daughters to participate in business.
In 1965, Fendi company hire famous German designer Karl Lagerfeld (Lagerfeld brand to its designer, Lagerfeld rich dramatic design philosophy of Fendi Fendi brand clothing for the fashion world attention to and from, Lagerfeld and Fendi Fendi cooperation of double "F" alphabet logo is following the French Chanel (Chanel) double letter C, gucci (Gucci) double letter G, and a fashion people all know the two letter signs.
    1977, Karl Lagerfeld (KarlLagerfeld) pioneered Fendi (Fendi) senior women's line. Lagerfeld for fur innovations such as the real animal fur processing into a generic fur appearance effect; in the fur fabric play with a large number of small holes in order to reduce the weight of the coat easy to wear; fur colorful dyeing processing. Its innovative design also includes the water mink as trim denim fabric coat and use such as squirrel skins, snow mink very with fur of bold design.
At the beginning of the 1990s Fendi fur installed launched positive negative, wholly of furskin mesh fabric matter of both sides wear a coat in protest at the time of the anti fur clothing movement. 93/94 autumn and winter, Fendi (Fendi) brand and then launch can be folded into a zipper packet like fur coat. As a company to be in charge of Fendi sisters also intends to change have been regarded in the past fur clothing is the traditional concept of luxury, let Fendi brand fur clothing more life, civilian oriented, fashion oriented, approached the more consumers.
In the fall of 2007, Karl Lagerfeld (karllagerfeld) led the model of his legion opened a famous Fendi (Fendi) Great Wall show, spent $1 million, luxury and fantastic, make Fendi brand from the Chinese people are familiar with. To early 2008, Fendi entered China for more than ten years, has opened 11 stores in China's ten major cities. At present, Fendi in 25 countries worldwide there are more than 110 stores, the flagship store is located in Fifth Avenue, New York.
main business: Children's clothes, children's clothes