The tide of brand - Shanghai Ho Chi Garment Co. Ltd
The tide of brand office in Shanghai in June 27, 2007 formally established. Has been set up brand stores 80, is expected in 2012 business outlets opened to 100. "tide" brand of the business outlets have more than two thousand. 2009 national leisure brand of the market share of the top five.
"The tide of" brand in the product design, reflects the fashion, ladies, campus three theme style. And because they have the most affordable price, excellent quality and considerate service, which makes "the tidal current front" brand visibility and reputation rising, favored by the vast number of consumers and love.
After a few years of healthy and rapid development, at present, the brand a huge market sales network has spread all over the provinces and municipalities, county, town.
In brand promotion, company invited the international superstar, Hongkong Movie Song triphibian star and movie star, honor as brand image spokesman. In the domestic TV, print and Internet and other mainstream media, the scale of brand publicity and promotion activities.
Brand concept: popular fashion
Brand style: youth leisure clothing
Consumer groups: 16 years old ~29 years old
Product theme: fashion, ladies, campus
The connotation of the brand: use gratitude to do products, with love to do service
The brand objective:
First, our short-term goal is to become a leading brand of domestic youth leisure clothing.
Two, our medium-term target is to become the leading brand in the development of a domestic and international emerging markets youth leisure clothing.
Three, our long-term goal is to, gradually developed into one of the leading international youth leisure clothing brand
main business: brand agent
New business
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