Prada Trading (Shanghai) Co., Ltd.   

Prada in 1913 by Miuccia  Prada's grandfather Mario  create Prada in Milan. Milan is located in the famous glass dome shopping center Galleria                  Vittorio  Emanuele  II, Prada boutique specializing in selling the selection of quality raw materials with consummate craft made of high-quality luxury travel supplies and accessories.
        soon, the shop became the European aristocracy and upper class society Ascot and the pursuit of quality of life people most love to patronize the place. In 1919, the Prada brand is designated as the royal family of Italy (Italian  Royal  Household) official supplier, therefore also was awarded the silver family (House  of  Savoy) coat of arms and the knot in the use of the mark of qualification, become the elements of the Prada brand identity in the.
        seventy at the end of twentieth Century, Miuccia  Prada and Patrizio  Bertelli started mutual cooperation, and jointly promote the Prada internationalization. Patrizio  Bertelli in the luxury goods industry took the lead in the introduction of new business models, quality standards in the whole production chain in the implementation of a flawless, and to control the continuous and strictly on the overall process. Miuccia  Prada to use its outstanding creativity, in a subtle way she will accumulate in the daily life experience and subtle observation environment into work, she predicted the trend of fashion in this way, the quality of the core value and stick to the brand concept and traditional craftsmanship. This delicate balance that Prada has become a global famous brands, and are among the most valuable global top 100 brands list.
        one of the main characteristics of Prada is an innovation ability in all areas. As a pioneer of the new method is introduced in the retail network, Prada is the first launch of a new revolutionary concept of brand shop, the world is Prada  Epicenter stores, respectively, by internationally renowned architect Rem  Koolhaas and Herzog  &  de  Meuron design. Later, this approach is the industry of other big brands have to follow.
        today's Prada brand including Mens and women leather, clothing and footwear products, excellent quality com. unique design and manual product innovation, delicate and fashionable. In addition, Prada is also active in the perfume and glasses, mobile phone and other fields.
        Prada vision and no limitation in the fashion industry: Art and architecture, film and philosophy are also an integral part of the Prada core value of brand. Introduced in 1993, the Prada foundation to show "the most radical academic challenge for contemporary art and the cultural field". It often organized contemporary art exhibitions and other cultural activities, enjoy a high degree of recognition in the international scope. Prada and architect Rem  Koolhaas cooperation; Seoul Prada  Transformer  is one of the most representative works of this new concept. In March 28, 2011, the Prada foundation has announced it will be Venice's Ca'  Corner  della  Regina to create a new exclusive exhibition space. This building is the the Grande Canale river history famous luxury mansion, after a thorough repair, is committed to the Venice city and presented in the field of art activities. From May 31, 2011 to October 2nd, Ca '  Corner are open to the public, its first exhibition many activities of the Prada foundation, including by the architect Rem  Milan new permanent space project Koolhaas design, will be unveiled in late 2014.
        Prada belongs to the PRADA group, the PRADA group is one of the leading companies in the global luxury goods industry. The group adopts new type of business model, the successful combination of industrial production process and the production of exquisite and superior product manual. Brands including Miu  Miu -- Miuccia  another option Prada alternative style -- is a style unassuming, cool, mature, free and avant-garde brand; Church 's, one of the leading global brand luxury footwear market, started in 1873 in British Bei'an Northampton area; Car  Shoe, for the first producers of soft leather shoes driving, was founded in 1963, the company production of leather shoes uses patented soft heel, with rubber studs.
        business manufacturing group focused on 11 factories, 10 in Italy, 1 in the UK, in addition the group also has R & D laboratory. Prada for all stages of production process are implementation strict monitoring and direct control -- to purchase from the selection of raw materials (including external suppliers), to prototype design, to plan and coordinate the external and internal manufacturing processes, manufacturing process. The group's products are sold in over 70 countries around the world: in addition to the specified luxury department stores and multi brand shops, group's distribution network also includes 461 stores (as of January 31, 2013), has laid a solid foundation for the brand's global growth.
        Prada  Spa  June 24, 2011, (Hongkong stock exchange code: 1913) will be 20% of its shares are listed on the Hongkong stock exchange trading. Initial public offering, the company is worth about 9200000000 euros.
main business: Menswear, women wear, bags