The mayor of Guangzhou Sheng Trading Co. Ltd as a French brand R.R.S.ANGELL Reynolds, angel in marketing management mechanism Chinese region, the company was founded in 1999, all kinds of leather products are mainly the production, operating a variety of styles. Have a high-quality leather team, over the years, with a keen market reach, advanced design idea and the spirit of struggle and unremitting, talent showing itself from the leather industry, the rapid development of a comprehensive leather company. Is a specialized fashionable leisure brand set design, development, production, sales in one of the manufacturers and marketers. In order to create a competitive market of casual fashion leather goods brand as the goal, vigorously develop the provinces area city stores, supermarkets, shopping malls and other sales channels. With the help of the national unified image store established brand as a platform, the charm of the spread of brand to more partners and consumers.
Product positioning: ladies leisure bags as the main body, wallet, leather belt, with fashion shoes; products; jewelry;
Product categories: contains all the leather products category, including bags accounted for 50%; the wallet accounted for 20%; jewelry accounted for 10%; the belt accounted for 10%; women accounted for 10%;
The price of the products: Handbag positioning in the 99-358 yuan between; wallet positioning in the 39-79 yuan between; jewelry and a belt positioning in the 49-79 yuan between; women's location between 200-398;
For groups: fashion leisure adolescent girls, modern women workers and other personality;
Consumer positioning: the 20-40 between the ages of female dominated, with 18-25 year old women and youth supplement; fashionable gens, working-class, business people, civil servants, individual operators, consistent mass consumer positioning;
The core selling point: Fashion affordable, monopoly system security service;
Sales channels: to store; store shop; small leather goods shop; shop counters form sales, the national unified image, unified price;
Joining support: Brand Equity: authorizing the use of unified leather goods brand and enterprise VI vision system, instantly have a Ralos Angel brand strong influence;
Image support: headquarters to provide unified store VI manual and SI manual, provide free design and construction guidance and strong support for making counter. And provide the brand image album, seasonal product manuals, support the propaganda material and promotions;
Logistics: the scientific management mode, marketing of many system, management. Planning and professional training guide for you with the overall situation; accurate, timely delivery of goods, reasonable distribution rate, solve your inventory worries. Ensure that franchisees across the timely and accurate delivery of goods, to understand the franchisee always have new inventory, zero risk, so as to win business opportunities;
Product development: become Leino Si Angel leather all series products franchisee, instantly with dozens of top international designers, specializes in the development of the latest international fashion trend and characteristics of the region for your seasonal quality products;
Management training: the company has high-quality management team, providing support for the franchisee stores operating system throughout the year, large-scale professional training, and provide a full range of management manual, including the "store", manual "Store Manager Handbook", "Shop Manual Guide" "shop visual marketing handbook".
Marketing: marketing company hired experts for franchisee throughout the planning of brand communication and promotion plans, annual band rolling hype, ignite consumer market you only need to do can quickly profit.
main business: handbags, leather goods, handbags, wallets, belts, small leather goods, leisure bag
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