Dongguan city will benefit fashion   

China Merchants new information to update the content
1, enterprise introduction
Shenzhen Sanpin Garments Co., Ltd. is a focus on product design and brand operation and management of the clothing company, set up under the "MOVEUP magic go" garment brand.
"The MOVEUP phantom go" was founded in 2002, was founded Chinese called "Muyifang". In 2008 the brand image promotion, management idea into the CIS system, the brand trademark was renamed English name "MOVEUP"; 2010 brand added registered Chinese name "phantom go".
"The MOVEUP phantom go" after ten years, the growth of a road, a road of innovation, development has been opened in the country more than 500 terminal shop.

? is nation: People's Republic of China
? Company Name: Shenzhen City three Garment Co. Ltd.
Business categories: clothing, accessories?
The origin of the goods: Guangdong Province
? Brand name: MOVEUP 
? Brand name? Chinese: phantom go
? brand position: emerging domestic brand
Brand style: fashion, leisure?
? target customers: mental age in urban women between the ages of
20-35 Mode of operation: self? And provincial general agent for the distribution of
The branch condition?: more than 500 stores nationwide, all over the country (except Hong Kong and Macao).
Objective: to expand the mall? Mainly cover a second tier city, and the good economic conditions of the three line of the city, the sales terminals mainly located in the famous fashion department stores and shopping center etc..
? is present in a well-known shopping mall (system): Wanda system, Haiya system, Ginza system, joy, Heng Long, Hangzhou Tower, China World Trade Center Tianhe City, Mao industry, etc..


2, brand introduction
MOVEUP magic walk was founded in 2002.  
Is a collection of design, production, operating in one of the China brand in Shenzhen clothing brand.  
Brand also taken straight battalion and franchise chain operation two kinds of market development model, now has more than 500 terminal stores in the China a number of provinces and municipalities directly under the central government.  
MOVEUP magic away is a great emphasis on the creative design brand, quarterly, will look for the design theme, novel for clothing series  
Design inspiration from all the people in the life of the familiar or knowledge of the designers, committed to discovery and creativity for the customer again appear full of fun and sense of design products.  
MOVEUP magic go brand products include clothing, shoes, hats, bags, scarves, belts, accessories, product category rich complete,  
To the sales terminal can provide various means of collocation and creative experience for customers in.


3, brand positioning and concept of
1) the brand attributes: creative brand women  
2) paraphrase: brand name   "magic walking" is a take one's ease state.  
3) the brand idea: create a take one's ease state through clothing, fearless, courageous advocate of women's life attitude, self-confidence.


4, the design concept of
Find interesting things in life, draw inspiration from re creation design,   provide the fun and sense of design product for women.   let women in the rich product line in a bold attempt to   diversified collocation methods and creative interest in experience.


5, product category
MOVEUP magic go brand products include clothing, shoes, hats, bags, scarves, belts, accessories, product category rich complete, intended to sale terminal can provide various means of collocation and creative experience for customers in.


6, terminal sales mode of
1) MOVEUP phantom go sales terminal brand by the department store, shopping center (shopping  mall) store form.  
2) main products cover a second tier city, and the good economic conditions of the three line of the city. Terminal sales were mainly located in the famous fashion department stores and shopping malls (shopping  mall).  
The end products mainly cover 3) in the three line of the city and the good economic conditions of the county. Sales of terminal mainly located in the downtown area road level district stores.


7, to join the cooperation information
"The MOVEUP phantom go" welcome individuals or enterprises love clothing industry to join our brand business, we will offer to join the scheme of professional services and personalized customized for you, to ensure that your investment risk to a minimum, input return robust objective!
1) apply for franchise  
Have the intention to apply for the franchise individual or enterprise can obtain the relevant franchise to company data;

Please clear your selected franchise development area and make the market within a year development plan sent to our headquarters. Plan includes quantity, regional shop selected values, section, department store counters or name, street shop area, investment budget estimate turnover, profit and loss assessment etc..
We have received your reply will promptly review and according to the actual situation to you for your advice, if both sides can agree we will invite interview.
The actual location of the selected stores after the implementation, cooperation between the two sides signed the franchise a formal cooperation agreement, into the normal business process.

2) budget (store)
  Preparation: first payment is less than or equal to 150000.
Guarantee: 20000.
In addition to the basic decoration company support outside the items and installation costs 800-1000 yuan / square meters.

3) joined in support of  
Provide comprehensive business guidance and long-term retail management consulting and training;
Provide decoration props to support.


8, to join the process of  
Fill in the registration form of the intention to join
? Invitations to negotiate
? ? confirm cooperation framework, signed the intention to join the cooperation agreement and pay the deposit of
cooperation The field investigation, confirm? Values and shops the predetermined location positioning of
Store location? Implement, formally signed to join the cooperation contract
The declaration, the company? Shop design case, shop goods shop shop in preparation, support staff to implement, a store opening promotion planning
? shop decoration, shop, shop assistant executive recruitment manager training, guidance on display
Shop approval
? ? personnel, goods, stationery and other operating supplies in
? scene display, collocation, on-site training, business promotion planning and execution and personnel training
Test of business
shop? ? store officially opened operations
main business: clothing, shoes, hats, bags, scarves, belts, accessories
main demand: clothing, shoes, hats, bags, scarves, belts, fashion accessories