Zhejiang Semir clothing Limited by Share Ltd (Semir)   

Zhejiang Semir clothing Limited by Share Ltd is a virtual business as a feature, with a series of adult casual clothes and children's apparel as the leading product brand apparel business. For 12 consecutive years was rated as China garment industry sales, profit double hundred strong, the top 500 private enterprises in China, ranked the competitiveness of China's clothing industry 10 strong, is one of the advantages of enterprises of Chinese apparel industry.

Company's currently has "Sen Ma" and "Balabala" two brands of clothing. Among them, "Sen Ma" brand was founded in 1996, product and brand positioning in the young, fashion, vitality, high price of public leisure clothing, mainly for 16 to 30 years old young students groups and just stepped into the Society of the younger groups. The brand has won Chinese well-known trademark, the Chinese famous brand, national inspection products and Chinese clothing brand marketing award, is leading the leisure clothing brand. "Balabala" brand was founded in 2002, positioning for professional, fashionable children's wear, mainly for 0-14 years old middle class and affluent families of children's consumption groups. The brand has won the first Chinese children's children's wear brand-name China, China's well-known trademarks, China's clothing brand potential awards, China's ten major children's wear brand. "Balabala" brand market share rate and brand awareness are among the first in the domestic children's clothing brand, known as the "China children's wear brand development miracle created".

Since its inception enterprises, Semir clothing on the use of the virtual management mode and in practice continue to be innovative, garment production outsourcing, to focus on product design, brand communication, supply chain management and channel expansion, "long board do long, short board outsourcing." In 16 years of development, Semir clothing to integrated innovation, win-win development "business ideas, efforts to play good role of four channel planners, resource integration, brand management, human force Walker", based on the clothing industry, based on the domestic market, based on brand building, based on humanity lead, with an international perspective to integrate global resources, industrial mentality in order to focus on and dedicated spirit, out of a socialization production, specialized division of labor and cooperation of the road.

At the beginning of founding from the enterprise, Semir clothing established enterprise core value of "harmony and win-win" view and "river water, the river with" business philosophy, emphasizing the win-win cooperation with partners and other stakeholders, the pursuit of the harmonious development of enterprises and employees, between the enterprise and the society.
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In 2011 March, Semir clothing in the Shenzhen SME board listed successfully, become the leading apparel market value of listing Corporation.

In future development, Semir clothing will be based on the main industry, the stronger industry, adhere to a win-win situation as the cornerstone, leveraging the capital market, continue to implement the multi brand development strategy, Semir brand development become a leading brand leader in leisure clothing; "Balabala" brand development become the leading domestic, the obvious advantage of the children's clothing brand leadership, to create a rich assortment of a children's apparel shopping platform and the necessities of the children of the kingdom of, Semir become meet children and adult professional, fashionable and diverse needs of life for the multi brand fashion group, "Sen coachfellow your life," the ideal of enterprise.
main business: women, men, pants, T-shirt, skirt