the child is the core China family, one child had a special position. Chinese family "6 supporting 1" of the consumption patterns (pay six parents as a child), became the children's products consumption engine, market hot rolling. China's existing more than 3 children, is a huge wealth exudes fragrant cake, along with the third baby boom, the next 20 years of rapid growth, children's consumption market is huge, the size of the market will be more than 100000000000 yuan! At the same time, with the growth peak of the arrival of a large quasi mother group is emerging, a wealth surging gold market is on the rise. The expert points out, pregnant women, the market is one of the largest, at present and in the future development potential of lucrative industry, market size is difficult to measure!
in children's products, children's shoes is spend the most, to buy the most durable goods consumption of children's wear, children's shoes have been rising in recent years, the annual growth rate of 26.5%, the annual consumption in more than 1000000000, become the most Chinese growth market.
children's shoes consumer is children, parents are the decision makers. Most of today's parents were born after 70 time, economic strength, high cultural level, brand awareness is strong, but ahead of consumer attitudes, especially value brand, environmental health, beautiful and fashionable elements, not sensitive to children's clothing prices, the most willing to spend money for their children. Therefore, the children's clothing "money" King enticing, which links profits also amazingly. At present, the market of high-end children's clothing, retail price is usually the ex factory price of three to four times, and some even can be as high as seven or eight times as much.
main business: Children's wear, T-shirt, jacket
New business
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- A letter
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